Genki Sushi recreates favourite dishes of One Piece's Luffy with new menu

Genki Sushi Hong Kong has introduced a limited-time menu recreating Japanese manga One Piece’s character Luffy’s favourite dishes, including the "meat on bone" and other delicacies.

Additionally, the Straw Hat Crew are featured as a series of limited-edition premiums, taking consumers on an exciting adventure and bringing a surprising summer to One Piece fans.

The Genki Sushi x One Piece special menu is available from 8 August until 28 August 2024 at all Genki Sushi Hong Kong outlets.

Meanwhile, the One Piece characters are being transformed into a series of limited-edition premiums to accompany consumers on their culinary journeys. These include stylish One Piece glass mugs, featuring a special edition with Luffy's Gear 5 wanted poster design.

There are also One Piece ceramic plates for consumers’ delicious food, hoping to become their "Thousand Sunny" on the dining table.

There are hidden free surprises to bring you back touching memories of the Straw Hat Crew! The limited-edition premiums are now available at all Genki Sushi branches.

The Genki Sushi x One Piece premiums are available for redemption from 8 August 2024 while stock lasts.

Targeting the younger generation, manga fans, as well as families with children, the partnership has also leveraged holistic promotions on both online and offline channels including Genki Sushi’s owned social media platforms such as Facebook and Instagram, press releases and media engagement, influencer engagement, and instore promotions.

Don't miss: Genki Sushi teams up with Japanese illustrator to help fundraise for youths in need

In fact, Genki has been incorporating Japanese culture in its campaigns. Back in February, Genki Sushi partnered with Japanese illustrator Keigo to unveil a series of exclusive illustrations and limited-edition premiums while all proceeds from the premiums will be donated to Youth Outreach to help at-risk youths. 

As the first collaboration in 2024, the sushi brand said it is partnering with Keigo, who has a million followers on Instagram, to heal the customers through its unique artwork with humorous quotes and Okuta Kun and Tokuchan characters, Genki’s own brand mascots.

From 26 February to 31 March, the set of five limited-edition plates featuring a different style will be released over a period of five weeks, with the redemption period of each plate lasting for a week. Meanwhile, the tote bag is exclusive to customers who order via the “Genki Suhi online ordering” platform. 

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