Maybank dazzles Singapore sky with its iconic tiger coming to life

Financial institution Maybank Singapore has taken to the night sky with a FOOH featuring a dazzling digital light show in celebration of the Mid-Autumn Festival in Singapore. The FOOH displayed over the Maybank Tower featured the iconic Maybank tiger leaping into the night sky.  In addition, the digital light show wished onlookers a "Happy Mid-Autumn Festival" and featured the bank's logo. 

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The FOOH was created in partnership with creative agency Blak Labs.

“This new way of storytelling is to highlight our ongoing journey toward innovation and creativity, and to engage and further strengthen our connection and commitment with customers and the community, reinforcing the bank’s mission of humanising financial services, a relationship-based bank that provides accessible and value-adding financial solutions," said Alvin Lee, Maybank Singapore CEO. 

“At Maybank Singapore, auspicious occasions are an opportunity to celebrate sustainably with our customers and community. Our digital only light show is a new way of sharing our story to push the boundaries of innovation and engagement through mobile-first media, designed to be enjoyed by more than just our family and friends,” said Corrinne Tan, EVP, head of corporate affairs, strategic communications & customer Experience.

“At Blak Labs, we believe in pushing creative boundaries to craft new ways of storytelling,” said Charlie Blower, co-founder and managing partner of Blak Labs.

“While faux outdoor advertising (FOOH) is increasingly popular, we wanted to give it real meaning by making this Mid-Autumn Festival spectacle resonate with Maybank's values. Our team worked tirelessly with Maybank to craft an experience that feels authentic and impactful, showcasing the bank's fierce dedication to its clients in a sustainable manner," added Blower. 

Recently, Nescafé Indonesia lit up the night sky with a unique aerial display titled the "Nescafé sky show" at the Jakarta Fair Kemayoran 2024. The drone show is part of the brand's efforts to introduce its new "Coffee ala cafe" brand ambassador, South Korean actor Ji Chang-wook. 

The drone show enlisted 300 drones to create visual configurations for 10 minutes and was created in collaboration with dentsu x Indonesia. The visual configurations include Ji's face, Ji drinking coffee and a visual that reads "Nescafé x Ji Chong-wook" amongst many others. 

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