UNIQLO partners Magnum Photos for global photo exhibit
share on
Global apparel retailer UNIQLO is hosting a global photography exhibition in Singapore, created in partnership with internationally renowned photographic cooperative, Magnum Photos.
The exhibition, co-presented by Mapletree Investments (Mapletree), will run from 20 September to 4 October at VivoCity and will be freely accessible to all. In commemoration of International Day of Peace, visitors are invited to pen their wishes and tie them to a Wishing Tree, a universal symbol of hope, life, and resilience, creating a shared vision of a better world.
Don't miss: The Mills and UNIQLO promote local cultural exchange with T-shirt collection
Apart from Singapore, the Global Photo Exhibition-PEACE FOR ALL will be held in over 10 major cities globally – including New York, Tokyo, Hanoi, Paris, Rome, Shanghai, Seoul, Manila, Kuala Lumpur, Stockholm – following its debut in London’s King’s Cross, Coal Drops Yard, on Friday, 13 September.
The collection features a curated collection of striking, joyful, profound photographs from Magnum photographers Cristina de Middel, Lindokuhle Sobekwa, and Olivia Arthur, who traveled to Vietnam, Ethiopia, and Romania to capture the everyday lives of real people who are the beneficiaries of funds raised through 'PEACE FOR ALL'.
The project is intended as a worldwide reflection on the value of peace, to showcase the real-world impact of UNIQLO’s ongoing 'PEACE FOR ALL' project. Moreover, the exhibition presents an important opportunity for UNIQLO customers everywhere to witness the positive impact of their participation in 'PEACE FOR ALL'.
These 30 pieces of work from Magnum Photos will be presented at public spaces in VivoCity, allowing everyone to appreciate compelling images captured by expert photographers.
"Mapletree is a strong supporter of the arts through our corporate social responsibility programme. We are delighted to contribute to this initiative that drives a positive impact through art. We hope VivoCity mall-goers will enjoy this exhibition and be inspired to give back to their communities especially in their everyday lives," said Edmund Cheng, Mapletree chairman.
“PEACE FOR ALL has grown with the support of our customers, collaborators and partner organisations to spread the message of peace across the globe. Our collaborators are major figures who share this vision and we are delighted to present this exceptional Magnum photos exhibition with Mapletree to residents in Singapore," said Hwee Lee, senior director, sustainability at UNIQLO Singapore. "We have also made it easy for everyone wishing to make a stand for peace through our PEACE FOR ALL T-shirts that are available at UNIQLO stores and online.”
Related articles:
UNIQLO names new marketing director for Singapore
UNIQLO takes to Paris with clothing partnership for Team Singapore Paralympians
These new Uniqlo x NLB shirts were inspired by Singapore literature
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window