FWD Insurance promotes Gavin Lai to brand and marketing VP

FWD Insurance has promoted Gavin Lai to vice president, brand and marketing. According to his LinkedIn, prior to this position, he was assistant vice president, brand and marketing  He joined the company in April 2017 as group product propositions director. In this position, he was responsible for various projects to develop innovative products, services, and sales tools to enhance protection and investment sales. He also drove changes in the way that the company developed products and communicated with customers.

Lai positions himself as an experienced insurance executive with keen analytical, strategic, and interpersonal skills. "I enjoy working in roles with high levels of responsibility and challenge. I believe that the right mindset, empowering leadership, and effective teamwork are the keys to delivering results in uncertain conditions," he said. Lai boasts experience in other insurance companies too. For example, he worked for Reinsurance Group of America as director of regional accounts and marketing services for Asia from December 2015 and March 2017.

He also worked for Australian life insurer TAL Life, where his last position was head of product - group life. He led a specialist team of group life product management professionals and was responsible for delivering product services and supporting TAL’s wholesale clients, comprising corporations, master trusts and industry funds.

Lai worked for TAL Life for more than six years. Before his last position at the company, he was senior product manager. He was accountable for managing the group life insurance products, a portfolio of large multi-employer group life insurance arrangements, and was responsible for managing a team of specialist product managers and analysts. His responsibilities included product management, product and team leadership, regulatory review and consultation, and product strategy and marketing support. Other insurance companies or financial institutions he worked for include CommInsure, Equity Trustees and Investec Australia.

FWD Insurance has also been actively marketing in Hong Kong. Last year it launched a pop-up store at Tsim Sha Tsui as part of a campaign celebrating a new protection plan and a digital platform, in addition to a video featuring boyband MIRROR's members Ian Chan and Jer Lau, as well as singer Gin Lee.

The pop-up store, located at Harbour City, displayed a wide variety of insurance solutions as daily necessities, showcasing how insurance is incorporated into people's daily lives. Divided into four zones, namely “Health”, “Life”, “Living” and “Travel”, the shop featured popular insurance products welcomed by these celebrity shopkeepers.

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