Daniel Hagmeijer joins The Body Shop Indonesia as CDO

Daniel Hagmeijer has joined The Body Shop Indonesia as chief digital officer. In a LinkedIn post, Hagmeijer (pictured) said he is thrilled to become part of The Body Shop’s fight for a fairer and more beautiful world as the retail and beauty industries are ever-evolving alongside customer needs.

“I can't wait to rock 2021 with CEO Aryo Widiwardhono and team, learn tons of new things, and enhance the The Body Shop experience using data and technology, both online and offline,” he added.

Hagmeijer was previously MD of Wunderman Thompson Indonesia for a year after it merged with Mirum Indonesia last year. Before that, he spent more than six years with Mirum, last helming the role of MD overseeing a team of 115 professionals, according to his LinkedIn. During this time at Mirum, Hagmeijer rose through the ranks from strategy director and head of strategy to head of experience design. He has also worked at TNS Indonesia, Exact, Philips Research, and TU Delft, according to his LinkedIn.

Hagmeijer recounted his time at Wunderman Thompson in a LinkedIn post, saying that he is "truly humbled to have worked with such an amazingly talented group of people at the forefront of creativity, data, and technology over the past seven years."

"I am proud of what we have accomplished together and how we flowed from being XM Gravity, to becoming Mirum, and now Wunderman Thompson. Working with so many amazing people over the years has made me better than I ever dreamed possible, so thank you to everyone who contributed to my personal growth. I can only hope that I have had a similar impact," he added. Hagmeijer also thanked former APAC CEO of Mirum Nanda Ivens and former chairman of Mirum Kevin Mintaraga for hiring him back in 2013. MARKETING-INTERACTIVE has reached out to Hagmeijer for comment.

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