foodpanda HK unveils first pandamart O2O concept store in APAC

foodpanda Hong Kong has launched its first 24/7 pandamart offline-to-online (O2O) concept store in APAC in response to the growth of quick commerce in Hong Kong.

Located in Sai Ying Pun, the concept store adopts an omnichannel retail strategy with online and offline channel integration. Furthermore, together with Singapore, pick-up service is now available at pandamart, enhancing the user shopping experience, fulfilling the needs of customers, and continuing the brand's mission of building a sustainable brand ecosystem. 

pandamart’s service coverage reaches 17 districts within Hong Kong, with the Sai Ying Pun district recording the highest order value growth in 2022, with a 74% increase compared to the previous year, hence the establishment of the new concept store in this area. Lined neatly across opposing sides of the store are large standing displays stocked with a wide range of fresh and seasonal produce, frozen foods and drinks.

Within the new concept store, the intuitive “HOT PICKS” section features the best-selling products of every month, letting customers engage in a more satisfying O2O shopping journey and immersive brand experience that sparks their imagination and taste buds. Customers can instantly place an order for desired products in the store with the foodpanda app and subsequently pick up their order within five to 10 minutes. 

“This year marks our 9th year in Hong Kong. We have expanded our business from food delivery to being a comprehensive one-stop shop platform built on a dedicated foodpanda ecosystem that aims to benefit every stakeholder, from our consumers, to business partners and couriers,” said Ryan Lai, chief executive officer at foodpanda Hong Kong. “We look forward to seeing the positive impact this concept store will bring in to support the growth of our wider ecosystem and enhance our O2O customer journey, as it creates more interactions and immersive experiences for consumers.”

Moreover, a collection box is also set up in the Sai Ying Pun concept store for recycling paper bags and PLA bags, which aims to build a green and sustainable lifestyle by reducing waste at the source together with our consumers. Apart from that, all pandamart stores are providing plant-based PLA bags and recyclable paper bags with every order, encouraging the public to practise more eco-friendly habits.

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“foodpanda has always been committed to supporting local brands, including the local agriculture community. We hope to leverage our influence to act as a bridge between consumers and local farms, thus promoting the importance and fostering the growth of local agriculture and aquaculture through the expansion of their retail channels. Although product quantity is limited and such partnerships require more preparation time from the team, we still hope our efforts will provide our customers with the chance to enjoy high-quality locally grown fish and vegetables,” said Darren Luk, director of Quick Commerce.

foodpanda first introduced pandamart, the 24/7 online supermarket in 2020, which recorded a 300% increase in its number of orders since launch. Currently, pandamart Hong Kong is working with 1,300 international and local brands, offering close to 10,000 products, including fresh produce, frozen and chilled food, snacks, beverages and various types of household goods. 

Since the launch of pandamart, the most ordered product is Thai Basmati rice, followed by Japan imported eggs, and strawberries, reflecting the strong demand for fresh produce. pandamart’s latest data shows that the variety of fresh ingredients offered has drastically increased by 130% compared with the same period in the previous year, in which the order number for fruits and vegetables grew exponentially by 159% and 101% respectively. 

Apart from sourcing ingredients globally, pandamart is currently partnering with local fish farm, Hong Kong Aquaculture and six agriculture farms including Zen Organic Farm (有心機有機農場), Blue Girl Organic Farm (藍妹有機農莊), Fu Kam Organic Pitaya Farm (富琴有機火龍果生態農莊), Cheung Lek Farm (長瀝農場), Sampo Tree Organic Farm (三寶樹農莊) and Gong Coi Je Organic Farm (港菜野有機農場), providing more fresh and local options for Hong Kong consumers and more importantly, to support local farmers. 

MARKETING-INTERACTIVE has reached out to foodpanda for additional information. 

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