foodpanda SG names new managing director

Food and grocery delivery platform foodpanda has appointed Bhavani Shankar Mishra (pictured) as its managing director for Singapore. Aditi Sharma, who helmed the role previously, has left foodpanda for personal reasons, aa spokesperson told MARKETING-INTERACTIVE. 

Formerly the senior director of operations at foodpanda, Mishra will oversee all aspects of foodpanda Singapore’s operations in his new capacity. He will lead the company’s commitment to innovation and service excellence, ensuring customers continue to have access to diverse choices and services at competitive prices.

Mishra holds eight years of regional leadership experience at foodpanda, driving large-scale business transformation across APAC. Since joining in 2018 as part of the logistics team in Thailand, he has played a key role in optimising operations, enhancing customer experience and implementing solutions to improve efficiency, foodpanda said in a statement. 

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Prior to his time at foodpanda, Mishra held positions at multinational corporations such as Amazon and ABB. 

Commenting on his new role, Mishra said, "foodpanda is more than just a delivery platform, it's a service that is part of everyday life in Singapore. As we navigate changing consumer behaviors, a dynamic market, and evolving technologies, my focus is on enhancing the consumer experience on the platform through greater convenience, accessibility and reliability. I look forward to steering foodpanda’s continued growth and driving exceptional experience for all in our delivery ecosystem."

MARKETING-INTERACTIVE has reached out to foodpanda for more information. 

foodpanda;s recent appointment comes off the heels of its latest Chinese New Year campaign earlier this year. Titled "Pau ga liao" ('cover everything you need'), the campaign saw a community event aimed at bringing delicious reunion dinners to 1,000 households in Tampines.

The campaign was done in collaboration with Tampines Changkat grassroots leader, east Abdullah Abdul Rahman. Abdullah is part of the People's Association (PA) and is a recognised member within the community. 

In conversation with MARKETING-INTERACTIVE, foodpanda noted Abdullah's dedication to fostering community bonds, demonstrated by his annual efforts to decorate his block in Tampines for Chinese New Year and bring joy to his elderly neighbours.

As part of the campaign, east-side households received a complimentary reunion steamboat bundle of items available on pandamart, which includes fresh vegetables, condiments, soup broth, and canned beverages to kickstart the lunar celebrations. In tandem, Abdullah's neighbours in block 117 Tampines street 11 received bundles delivered straight to their doorsteps, while other residents in Tampines will have to redeem their own bundles at SAFRA Tampines on a first-come, first-served basis starting 11 January. 

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