foodpanda's pandago introduces 24/7 delivery service in Malaysia

Malaysian food delivery platform, foodpanda has broadened its offerings for customers to include a 24/7 on-demand parcel delivery service nationwide, called 'pandago'. This comes after it established itself in Singapore, the Philippines, Thailand, and Taiwan. 

With pandago, users can easily request a foodpanda rider to deliver their items by updating their foodpanda app to the latest version and clicking on the pandago tile. The app’s on-demand delivery service offers an easy solution for time-sensitive deliveries, promising to fulfil users’ deliveries in under 60 minutes.

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This makes it particularly convenient for users who want to deliver urgently needed items, such as perishables and essential documents, even in the wee hours.

According to foodpanda, the round-the-clock availability of pandago also makes it a useful service for surprise gift deliveries at any time of the day, even at midnight. Customers will also be able to easily track their deliveries with real-time tracking function that provides updates on delivery status while being able to chat with their assigned delivery partner to update their delivery details, or just to say a word of appreciation for a job done.

The pandago service has been operating in Malaysia since 2021 as a logistics-as-a-service solution for businesses looking for an on-demand and reliable fleet to deliver orders to their customers. Without any onboarding or commission fees, pandago provides businesses with the ability to manage their operations costs by spending on deliveries only when needed. This, according to foodpanda, was especially useful to restaurant operators who want to maintain their own quick-commerce ordering system but without the resources of having their own delivery fleet.

“Delivery is such a central part of our lives now and it has never been easier to deliver items such as medication, keys, documents or items that you simply left behind at another location. With pandago, customers can simply send any small item off at any time of the day without busting their wallets,” said foodpanda Malaysia's CEO, Sayantan Das.

A+M has reached out to foodpanda for more information. 

Earlier this year, food and grocery service foodpanda appointed dentsu as its media partner for its Asia Pacific markets. The markets include Hong Kong, the Philippines, Malaysia, Singapore and Thailand – in addition to its existing remit in Taiwan, where dentsu has been its media partner since 2020. Dentsu will help support its media transformation journey and bring closer collaboration across the markets. The appointment will last for two years.

The competitive pitch ran from October 2022 to February 2023, according to a dentsu's spokesperson who spoke to MARKETING-INTERACTIVE. 

Prerna Mehrotra, CEO of dentsu Media APAC, said: “Our amazing team in Taiwan has built a strong foundation in the market, successfully differentiating foodpanda from its competitors with great relevancy to its target audience. To be entrusted with and grow our remit in APAC is a true testament to foodpanda’s confidence in us and we are honoured to add this portfolio in our roster.”

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