In foodpanda Hong Kong campaign, Dayo Wong asks Hongkongers to reflect on priorities in life

foodpanda Hong Kong has recently rolled out a campaign that raises a common topic among Hongkongers: Earning a living. 

The campaign, in collaboration with Curious Few and Carat Media Services Hong Kong, features actor and comedian Dayo Wong in a 100-second video, who delivers a simple yet important message: There is something more than just putting food on the table in our lives. After that, he advises that we should choose a way of life that we most desire. 

Wong also asks several questions in the video, such as whether we really have no choices in our lives, or we just consider earning a living to be a priority. After asking the questions, Wong further elaborates that foodpanda Hong Kong has evolved from delivering just food to becoming a one-stop platform that delivers everything customers need in their daily lives. 

"Our speedy and round the clock delivery services enable customers to have more time to meet friends, spend time with their families, find what you love and even yourself. By addressing a hard-hitting topic that the public can relate themselves to while expressing it as a mini stand-up comedy, we trust that entire Hong Kong will be watching it,” commented Alex Law, marketing director of foodpanda Hong Kong.

The video and spin-off versions have been launched on TV since 21 May, alongside a variety of citywide OOH advertising formats and social media content. 

“Wong has a sense of fearless originality in everything he does, and in a shared pursuit of excellence, we are proud to create a campaign that breaks through the barriers of traditional advertising,” commented Fenris Kau, creative director of Curious Few.

---

Related articles

Foodpanda Hong Kong names Ryan Lai managing director

Foodpanda Hong Kong's pandamart opens 16th location

Foodpanda Hong Kong and Baguio iRecycle partner to fight plastic waste