foodpanda HK showcases wide variety of affordable choices with new campaign

foodpanda Hong Kong has highlighted its wide variety of restaurants and cuisines as well as affordable choices with a new 50% off campaign. 

Also known as “50%off for everyone, find exclusive flavours here” (人人半價 你嘅獨家口味喺齊度), the campaign will run until 31 March 2024.  

In a conversation with MARKETING-INTERACTIVE, a spokesperson from foodpanda HK said the campaign aims to showcase foodpanda has the widest variety of restaurants and cuisines with highlights on some of its exclusive partners, along with a 50% off offer on both food delivery and pick-up services to emphasise its affordable choices. 

Selected restaurants include Block 18 Doggie's Noodle, Jade Ramen Xiao Long Bao, Euro Gogo, Tim Ho Wan, Yoshinoya, Fairwood, Kabo Burger, Genki Sushi, McDonald’s and Sugidama (The Hennessy).  

While highlighting pandapro, its subscription programme’s users will get an extra 10% off on selected food delivery. The campaign is done in collaboration with ad agency dentsu.  

In terms of marketing strategies, the spokesperson said as one of the leading platforms in Hong Kong, foodpanda always provides the most diversified choices and relevant offers to customers.  

“Same with our ‘Aim of campaign’ and we would continue to build foodpanda as the most preferable platform in Hong Kong,” the spokesperson added. 

The campaign is amplified through multiple channels including TV commercials, out-of-home (OOH) ads at MTR stations, digital and social platforms. 

Don't miss: Delivery Hero to retain foodpanda business amidst talks to sell Asia business

Back in February, Niklas Ostberg, the CEO of Delivery Hero, which is the Berlin-based owner of online food and grocery delivery company foodpanda, has reportedly said that he is happy to hold on to the foodpanda brand.

While Delivery Hero confirmed to MARKETING-INTERACTIVE that it was discussing the potential sale of its Asia business in September last year, Ostberg said that he sees growth potential for foodpanda according to a report by CNBC.

Ostberg further explained that as the business has become breakeven and ceases to drag on Delivery Hero’s profitability, he will happily consider holding on to foodpanda forever.

In fact, Delivery Hero reported a 9% bump in total segment revenue to US$11.2 billion in 2023 and has restated its guidance for 2024 adjusted EBITDA which is triple that of 2023 in response to a plunge in its shares, added the report.

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