Fenty Beauty gives the Singapore Flyer a makeover in latest activation

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

It's time to take your makeup game to the next level because Fenty Beauty has taken over the Singapore Flyer for an immersive experience complete with a decked-out Singapore Flyer capsule and swag bags, according to the Singapore Flyer's who took to its social media platforms to detail the experience.

The activation will allow fans and beauty fanatics to ride in two Singapore Flyer capsules that have been decked out just for the occasion. Each capsule has been decorated with bold colors and with Fenty Beauty makeup displayed prominently in the centre.

Don't miss: Fenty Beauty steals Super Bowl spotlight with zero dollars spent on advertising

Guests who buy tickets for the Fenty Beauty Premium Champagne Experience will get to enjoy a glass of champagne, an assortment of nuts, a Fenty Beauty Swag bag and complimentary admission to Time Capsule after a round on the Singapore Flyer in addition to priority boarding.

The experience will run till 13 August.

MARKETING-INTERACTIVE has reached out for more information.

Fenty Beauty has long been known to create unique and memorable campaigns and activations to create brand recall. Recently, Rihanna’s attempt to hijack her Super Bowl performance to plug in a moment for Fenty Beauty did not go unnoticed as the world celebrated the singer’s comeback to live performance after nearly seven years. In her performance, Rihanna took a moment to fix her makeup on stage with one of her products causing much fanfare among netizens.

According to data from Meltwater, since the performance, tweets detailing searches for "Fenty Beauty" increased by 883% after her performance, with more positive sentiments airing than negative ones (29% positive vs 5% negative). Data also indicated that given the star wasn’t paid for the show, she was praised for making the most out of it.

share on