Fenty Beauty parachutes over Gardens by the Bay in FOOH campaign

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Beauty brand Fenty Beauty has taken to the skies in its new fake out-of-home (FOOH) campaign to introduce its new soft lit luminous foundation.

In a video ad seen on TikTok, several bottles of foundation, each coming in different shades, are seen parachuting across Gardens by The Bay, with Singapore's iconic Marina Bay Sands hotel in the background.

Don't miss: CeraVe Singapore takes over Marina Bay Sands in FOOH campaign

As they float, one of the bottles pumps out product out of its nozzle. The liquid foundation slides down the side of the bottle.

MARKETING-INTERACTIVE has reached out to Kendo Brands for more information.

Fenty Beauty is not the first brand to launch a FOOH campaign featuring these famous Singaporean locations.

Earlier in March this year, American skincare brand CeraVe took over Marina Bay Sands with a FOOH campaign to celebrate its launch in Singapore.

In one of the ads for the campaign, the shadow of a giant-sized bottle of CeraVe's moisturising lotion is seen flying over the Singapore flyer.

The lotion bottle later peeks out behind the Marina Bay Sands building.

The bottle then flies above and circles the building before landing on the ground. A giant tub of CeraVe's moisturising cream joins the bottle too.

“We are thrilled to announce that CeraVe is officially available in Singapore. At CeraVe, building authentic connections with our communities is a cornerstone of our philosophy and also making dermatological solutions accessible to all," said Hazel Koh, marketing director of L’Oreal Dermatological Beauty Division MYSG when MARKETING-INTERACTIVE reached out at the time.

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