FCB SHOUT bags 8 new business wins

FCB SHOUT has brought on board a slew of new business wins over the past few months, one of them being Resorts World Genting for strategic and creative duties. The agency won the pitch for Genting SkyWorlds last year and was invited to pitch for the entire portfolio earlier this year. The agency is also responsible for Resorts World Awana.

Other wins include branding and strategic work for Touch n' Go; a campaign conceptualisation for a number of key projects for Sun Life Malaysia; creative implementation for Drypers; brand launches for healthy snack brand Allswell Frutara, as well as for Portuguese luxury fashion retailer Sacoor Brother’s Sacoor Blue label; and new product launches for Amway in Malaysia. FCB SHOUT is also leading strategic duties for McCain KSEAT in Korea, Southeast Asia and Taiwan.

FCB SHOUT’s general manager, Syahriza Badon, said accelerating growth via new client acquisitions was a key priority for 2022. "Thanks to our earlier investments in talent and our collaborative business approach with key business partners – which allowed us to diversify our capabilities to include media, PR and activation – we were able to hit the ground running once COVID-19 restrictions eased and new opportunities emerged," she explained.

Shaun Tay, co-owner and CEO of FCB SHOUT and The Shout Group said: “Full credit to our leadership team and all the talents within the agency who’ve worked tirelessly to make success happen. Truly No Plan B.”

Last month, FCB SHOUT was crowned “Overall Agency of the Year” and “Overall Local Hero of the Year” at A+M's Agency of the Year Awards 2022. The win came a few months after it rebranded from FCB Malaysia to FCB SHOUT in April this year. The decision came nearly five years after the local management team in Malaysia bought out FCB, with 2018 being Tay's and Ong Shi-Ping's first full year of ownership.

The agency has been proud of its No Plan B ethos, which Tay previously said acts as a filter for potential clients looking for a creative partner because it defines the type of agency it is and provides an insight as to how the team would work on their brands. "If they find our positioning appealing, the conversations start, and we keep talking. It’s also, as you imagine, our culture and therefore our filter for talent," he said then.

In June, it also made five new senior hires comprising Timothy Teh and Chin Yee Wen as brand directors, Kong Pooi Ling and Melanie Mustapha as associate brand directors and Kevin Choong as communications planning director. All five report directly to Syahriza.

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