FCB Shout bags 5 new clients to kick off 2025 momentum

FCB Shout has recently bagged five clients, adding them to its growing roster. Most notably, it has brought on board Japanese beauty brand Kao Malaysia.

The brand has entrusted FCB SHOUT to handle key campaigns for 2025. Kao Malaysia’s marketing VP Tan Poh Ling and category manager, Jessie Chan said, “We’ve long been aware of FCB SHOUT’s stellar reputation, and we’re excited to join forces.”

She added that the brand is at a critical juncture, and as such sees FCB SHOUT to be the perfect partner to revitalise its position in the market.

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Added to Kao, are the appointments from Malaysian brands Cosmoderm and Alpha Home Appliances as well as its onboarding by the nation’s electric utilities company Tenaga Nasional Berhad. The trio underscores The Shout Group’s commitment to championing homegrown heroes.FCB SHOUT’s first campaign for Tenaga Nasional was for its 2024 Merdeka campaign.

Rounding out the list of wins is FCB SHOUT’s appointment by Jaecoo, a new entrant to the automotive market in Malaysia to support the launch of the highly anticipated Jaecoo J7 luxury SUV with print, DOOH, and radio advertisements.

Syahriza Badron, GM of FCB SHOUT said, “We’ve always been blessed with having a strong new business pipeline. Our reputation means that clients looking for exceptional and effective creative work often seek us out. This allows us to very deliberate in which opportunities we take on and go all in to win.”

Earlier this year, The Shout Group unveiled new client relationships in the form of Pokka Singapore and Malaysia, Hartalega and 7-Eleven.

Meanwhile, Shaun Tay, Co-owner and CEO of the SHOUT GROUP added, “With the momentum we’ve built and with new opportunities continually coming, I’m confident in our continued success and that 2025 will be another banner year." 

Photo courtesy Kao Malaysia, Facebook.

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