Far East Organization switches up media agency for SG market

Private property developer Far East Organization has handed its media mandate to Havas Media Group's Arena Media Singapore following a business review process. Arena Media replaces PHD Singapore, its previous incumbent agency.

Arena Media will oversee the media planning and buying for traditional media, as well as support its performance marketing strategy. These responsibilities cover Far East Organization’s diversified portfolio of businesses in the Singapore market, spanning residential, hospitality, retail, commercial, and industrial segments as well as the Agape Business Group, comprising Store-Y, a self-storage facility, Agape Laundry, and social enterprise Agape Services. Arena Media declined to comment on its period of appointment and the other incumbents as well. 

Leroy Lim, general manager of Arena Media Singapore, attributed the win to the agency’s expertise in “creating meaningful experiences using creativity, media and technology”.

“We are honoured to be working with Far East Organization and look forward to driving greater growth and enrichment together through our data-driven digital-first strategies,” he said. Havas Media Group appointed Lim as general manager of Arena Media Singapore back in May, where he leads the agency's integrated and digital media operations, agile communication planning approach, data proposition and new business.

Meanwhile, in January, fintech company Futu Singapore appointed Arena Media Singapore to manage media duties for its moomoo app. The scope of work includes integrated media marketing, analytics and digital media management. Futu Singapore offers investment products for trading via the moomoo platform, as well as a suite of tools and resources to help any level of investor trade smarter and with ease. 

In March, Far East Hospitality reappointed ADK Connect Singapore for the sixth consecutive year, where ADK Connect oversees PR duties, social media strategy and management and content planning for Far East Hospitality's corporate accounts. 

Related articles:
Havas' Arena Media Singapore names new GM
Fintech firm moomoo picks Arena Media to oversee media buying
Far East Organization moves media planning and buying duties to PHD
Far East Hospitality reappoints ADK Connect for PR and social duties