Elizabeth Arden signs Ning Chang as Asia brand ambassador

Elizabeth Arden has signed renowned actress Ning Chang as the brand’s first Asia ambassador for its Skincare category. Chang and the brand will leverage their respective platforms to connect with women across Asia, with the goal of encouraging a new generation to discover the brand and its values.In her new role with Elizabeth Arden, Chang will have a strong presence on social channels across the region. She will bring awareness to the brand’s skincare franchises through advertising campaigns, focusing on Elizabeth Arden’s digital strategy and engagement in Asia.Chang and founder of Elizabeth Arden share a like-minded spirit towards pursuing goals in life. “Ning possesses an effortless, heartfelt personality, and there is a quiet yet strong elegance in her, a type of beauty that resonates well with women around the world, and particularly with women in Asia,” said Ava Huang, global general manager, Elizabeth Arden.The brand sees Chang as an exemplary modern-day woman – an actress and philanthropist, multilingual speaker in Mandarin, Taiwanese, English, and German (her birth country), and a law graduate of the National Central University. “Her sincere attitude exemplifies the ideals of our founder. Like Elizabeth Arden, Ning’s attitude towards strong leadership, determination, and spirit makes her the perfect woman to represent the brand and engage with our Asian consumers,” Huang added.The brand stated Chang’s drive and authenticity provide a unique opportunity for the brand to bring forth the “Arden” values, and inspire women to “go out and make their mark”.Huang said, “We believe this partnership will connect the brand’s commitment to innovation and quality of life while inspiring Asian women on the relentless pursuit of beauty and betterment, which Elizabeth Arden once said is the birthright of every woman.”