Electric car sharing firm BlueSG looks to move into OOH ad space

Electric car sharing company BlueSG is working with sister company Havas Group. Havas Group’s OOH brand AdCity will act as a consultant for BlueSG, which is open to be used as an OOH ad platform, and has a fleet of 470 cars in Singapore. Currently, BlueSG has 220 self-service stations located in public housing, city center and commercial estates around Singapore. By end 2020, the company aims to have 500 stations island-wide and 1,000 cars.Launched two years ago in Singapore, BlueSG is a subsidiary of the French transportation company Bolloré Group. Both Bolloré  and Havas are in the Vivendi family of companies.Jenny Lim, commercial and network director from BlueSG said its business value-proposition is rooted in addressing environmental concerns through sustainability and a sharing economy. With this initiative, the company looks to take a step further to create a unique opportunity for marketers to associate their brands with zero-emission mobility, enhancing citizens’ life quality in sync with Singapore’s vision to be a Smart City.According to Franck Vidal, Asia Pacific director at Havas-Adcity, vehicle advertising is one of the most effective forms of advertising with a “tremendous” reach.“BlueSG’s presence in highly concentrated in HDBs estates, where creative touchpoints are often missing, provides a suitable opportunity for brands to connect with their relevant target audiences, meaningfully. We are looking forward to spread the message around sustainability and making a meaningful difference to brands and society at large by working with BlueSG,” he said.To commemorate National Day, BlueSG showed its pride by designing its cars themed to the nation’s birthday. On its Facebook page, BlueSG encouraged the public to participate in its National Day promotion by sharing a picture with its National-Day themed cars on the roads.