Edelman HK beefs up creative team with new appointments

Edelman HK has appointed Andy Chan (pictured left) as the firm's design director and Richard Poon (pictured right) as producer and production manager. Both appointments are effective immediately. 

Both Chan and Poon will report to John Koay, Edelman’s executive creative director for Hong Kong, Taiwan and Thailand.

As design director, Chan will be leading the team specialising in brand identity, graphic design, content design, packaging and design craft, to partner with the agency's creative team and deliver visually stunning work across a range of media. Chan brings over 10 years of design experience to the agency, having worked in different design-based companies in the past from product design, graphic design, advertising art directing to in-house branding at Ogilvy UK and HK, DDB and Cathay Pacific.

Meanwhile, Poon will be the key person behind the agency's creative delivery. His skills will enable the agency to partner with relevant photographers, directors and digital vendors to bring its concepts to life, as well as ensure the company have thorough planning and execution plans. Poon comes from an animation and design background and brings over eight years of experience to the firm. He has worked as a producer, mostly in the broadcast industry, across brands such as Disney, FOX, National Geographic and CASETIFY.

Continuing to attract top creative talent in the region, Edelman will leverage Chan’s and Poon’s design and production expertise to further enhance the firm’s ability to deliver outstanding work in full-spectrum service.

MARKETING-INTERACTIVE has reached out to Edelman for further information.

“I’m absolutely thrilled to welcome Andy and Richard onboard; they are both very experienced talents in their own fields. The expanded Creative and Digital team of 20 at Edelman Hong Kong offer our clients a focus on truly integrated solutions while the industry transforms its expectations around the role and impact of communications,” said Koay.

Back in June 2022, Edelman promoted Delicia Tan to CEO for Edelman Hong Kong and the Greater Bay Area. She was tasked with realising the firm’s Greater Bay Area strategy, partnering with regional sector leads to further integrate and expand the firm’s operations in Shenzhen.

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