Disney Singapore jumps on eCommerce wagon with Asia Pacific exclusives

Walt Disney Southeast Asia has rolled out its flagship eCommerce destination, shopDisney, in Singapore. Featuring over 1,000 products online on its platform, shopDisney houses Disney, Pixar, Star Wars and Marvel merchandise. 

With the launch of shopDisney, a one-stop local shop, shoppers in Singapore can enjoy reduced delivery times and on-trend Asia Pacific exclusive ranges curated to integrate into lifestyles. According to the brand, fans will be able to gain easy and convenient access to merchandise such as Mickey Mouse: The Main Attraction limited edition series, Disney x Coach collection, as well as a homeware catalogue inspired by characters such as Winnie the Pooh and Mickey Mouse. 

In particular, the first drop on 14 June will feature a curated selection of products ranging from collectibles, adult fashion and accessories, home, stationery, gifts, toys and baby, among others. Walt Disney said that these merchandise are inspired from the brand's diverse and unique portfolio of brands. 

“shopDisney’s roll out in Southeast Asia showcases our continued commitment to the region, expanding our retail offerings to meet consumers where they are – online,” said Dan Dossa, vice president and general manager of consumer products Southeast Asia, India and MENA at Walt Disney. Dossa added that with shopDisney, Walt Disney will be able to introduce new ways for fans in Singapore to connect with their favourite characters, as an extension of Disney's storytelling. 

Additionally, shopDisney will drop weekly new arrivals for consumers to shop from. Among which are authentic merchandise from Disney Park Shop, including spirit jerseys and ear headbands, as well as home and living décor such as mugs and kitchen essentials. In addition, global collections and collectibles such as limited edition dolls of Disney princesses, and Mickey and Minnie will be featured. Fashion and accessories such as Doctor Strange and Star Wars apparel, as well as merchandise inspired by the latest movies and Disney+ series will also be included in the range of products shoppers can purchase from. 

MARKETING-INTERACTIVE has reached out to Walt Disney for additional information. 

Meanwhile, Disney+ which launched in Asia in 2021 is also seeking new models of revenue with ad supported offerings. According to reports, it carries approximately four minutes of commercials per hour on its ad-support version. According to The Wall Street Journal, the duration of the ads is shorter than what most of other Disney+ competitors are offering and also "significantly smaller" than what is found on traditional TV. In addition, WSJ also said that Disney + will not run ads on programmes tailored to preschool children and preschoolers who use their own profiles to watch the ad-supported version of Disney+. 

Separately, The Walt Disney company launched an international content creation hub in January this year. The hub supported the company's direct-to-consumer business around the world, as well as expanded the pipeline of local and regional content for its streaming services, according to a previous statement by Disney. This was complemented with the appointment of Rebecca Campbell to lead the hub in the chairman, international content and operations position. She oversaw the expansion of the international content creation pupeline, and amplified Walt Disney's localised content strategy. 

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