Disney+ brings 'Agatha All Along' closer to Marvel fans with Haji Lane pop-up

Disney+ is bringing Marvel fans closer to its Agatha All Along series with a new interactive pop-up. 

The pop-up, titled "The Witches' Road", is inspired by the Marvel series and offers visitors the opportunity to immerse themselves in the spell-binding world seen in Agatha All Along.

The experience will run for two weeks from 2 to 14 November at Haji Lane and will include a range of bewitching activities designed to engage fans and visitors alike and bring the magic of the show to life. 

Don't miss: Coca-Cola suits up in new collaboration with Marvel

As part of the interactive pop-up, all visitors will be given a 'Darkhold book' that acts as their activity guide during the experience. At the same time, fans can engage in tarot card readings and aura paintings to gain insight into their past, present and future or find out what their aura reveals about them. 

They may also build their own book of spells and design or collect spells scattered throughout the location, learn potion recipes and special concoctions at The Potions Bar as well as discover photo opportunities with backdrops inspired by the series including life-sized pentagon-shaped doors, twisting trees and mirrors. 

Fans can also look forward to another pop-up on 16 November. This upcoming pop-up will feature an interactive experience for the upcoming k-drama series Light Shop, starring Ju Jihoon and Park Boyoung.   

"The Witches' Road" pop-up comes after Coca-Cola Singapore suited up in a new collaboration with Marvel. 

The "Coca-Cola x Marvel: The Heroes" collaboration sees the brands join forces to bring the world of Marvel to life with limited-edition Coca-Cola pack designs featuring six characters illustrations, digital collectible characters, exciting prizes and an immersive AR extension on Coca-Cola's website. 

The collaboration will be supported with a 360 global campaign including new creatives that will run across cinema and video sharing platforms, as well as digital and out-of-home programming. 

This new line of exclusive cans and bottles will feature heroes and villains from the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters, these cans leverage contrast to amplify the attention to detail within each limited-edition character design.

The cans will be scannable, and each will bring its character to life in a unique way through AR.

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