Disney Music Group and Obsess join hands to launch virtual music experience for fans

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Disney Music Group has teamed up with experiential eCommerce platform Obsess to launch the Disney Music Emporium virtual and immersive Web3 experience to celebrate 100 years of Disney music, as well as offering fans a virtual way to discover, listen to, learn about and purchase soundtracks and songs from Disney’s extensive catalogue.

The virtual experience offers an extensive selection of Disney film and TV soundtracks on CD and vinyl formats in addition to rich content, including a timeline with musical highlights from 100 years of Disney history. MARKETING-INTERACTIVE has reached out to Disney and Obsess for additional information.

Visitors are able to click and learn about and listen to music from Disney’s ground-breaking, 1928 debut of Mickey and Minnie Mouse, Steamboat Willie, the first cartoon released with synchronised sound, 1937’s Snow White and the Seven Dwarfs and 1940’s Fantasia, with a score performed by The Philadelphia Orchestra. On the other hand, the century-long timeline also highlights music from beloved and iconic movies and series such as Dumbo, Bambi, Cinderella, Mary Poppins, The Little Mermaid, Aladdin, The Lion King, Frozen, The Mandalorian and Encanto.

Furthermore, visitors can also directly connect to the Disney Hits podcast on their favourite streaming service through the virtual store, as well as to Walt Disney Records’ curated playlists featuring songs from the entire Disney film and TV catalogue.

Ken Bunt, Disney Music Group president said, “We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests."

Neha Singh, Obsess founder and CEO added that as Disney prepares to celebrate its 100th anniversary, this Disney Music Emporium virtual environment honours the company’s musical history while providing visitors with a thoroughly modern brand and sensory experience,“We’re so excited to bring the wonder of Disney music to fans in a new way and for Disney Music Group to use the Obsess platform to create this immersive Web3 experience," Singh added.

This comes as The Walt Disney Company announced the six companies that will be joining the 2022 Disney Accelerator, a business development programme designed to accelerate the growth of innovative companies from around the world, including Obsess. This year's Disney Accelerator class is focused on building the future of immersive experiences and specialises in technologies such as augmented reality (AR), non-fungible tokens (NFTs) and artificial intelligence (AI) characters.