Samsung unveils pop-up featuring Disney collection

Samsung Electronics Singapore has launched a Bespoke Home pop-up at Raffles Place which features an expanded showcase of Bespoke refrigerators, alongside other Bespoke Home appliances in rooms specially designed to inspire homeowners to take a bold step in transforming their living spaces. This pop-up is in line with the brand's launch of the Bespoke Disney Collection in Singapore.

Located outside Raffles Place MRT Exit B, the pop-up will be open to the public between 10 am to 8 pm on weekdays until 14 October. Visitors will receive a complimentary drink, while stocks last, when they visit the pop-up. They may also try the Express Clothing Care Service to freshen and sanitise their clothes with the Samsung Bespoke AirDresser. The pop-up will feature its new Bespoke Disney Collection which has eight unique designs showcasing iconic characters such as Mickey and Friends.

The pop-up also seeks to inspire consumers with more interior decoration ideas. These eight designs in the Bespoke Disney Collection are cheery, bright and lively, designed to help homeowners put the fun in functionality when choosing a design for their refrigerators.

Aside from the Bespoke Disney Collection, the pop-up also has another room named "Make it lush" which showcases the latest biophilic design trend, suitable for homeowners who enjoy being close to nature in their living spaces. Filled with verdant greenery, visitors can check out the lush kitchen complete with Samsung’s range of home appliances such as the Bespoke Refrigerator, Bespoke AirDresser, Washer, Dryer, Microwave Oven and the Dishwasher.

Gavin Yeong, head of digital appliances, Samsung Electronics Singapore said many fans in Singapore grew up with Disney characters, and they still resonate with the brand today. "Through our Bespoke Home designs, we hope to offer consumers the opportunity to personalise their homes with a stylish take on their favourite characters that will fit perfectly into any modern home. We're excited to bring to homeowners this wide range of customisation options for their home appliances," he added.

Just last week, Samsung Electronics launched its social commerce campaign in Southeast Asia, "Model homes", starting with pilots in Indonesia, Singapore and Thailand. While seeking inspiration from the engaging visual stories surrounding miniature model homes, consumers can also click-through to shop the featured products on the Samsung Online store.

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