Disney and Havas Media utilise Paragone's AI tech for social media marketing

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Disney and Havas Media will use Paragone.ai's new AI technology for their social media marketing efforts.

Paragone.ai is an "AI-powered, multi-channel social advertising management platform" with an Actionable Performance Marketing (APM) system that enables marketers to enjoy real-time analytics and predictive analysis to determine ad allocation, automated instant recommendations on tactical adjustments to hit KPIs, and cross-platform ability to aggregated siloed data into a single, convenient dashboard.

According to research from Statista, advertisers are expected to spend over US$56 billion on social media in 2022, a number that is only expected to grow in the years to come.

Paragone.ai is launching its new APM system in Europe and Asia, and its services will also be offered in the US by Undertone, another Perion company.

“Since partnering with Paragone, we have been able to take our social media advertising performance to new heights. Paragone allows us to focus on managing the best campaigns through powerful, automated integrations," said Tijmen Ter Veen, digital marketing supervisor at The Walt Disney Company.

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