Malaysian streaming platform dimsum entertainment, which is part of Star Media Group, has partnered with Huawei to launch video player app "HUAWEI Video". Through the partnership, Huawei aims to introduce its video player app with content such as dramas, movies, and anime from Thailand, China, Korea, Japan, Indonesia and Singapore on all its latest mobile devices, including the recently launched HUAWEI P40 Series. This follows an earlier partnership established last month between the video-on-demand platform and HUAWEI Cloud to explore opportunities in cloud solutions, artificial intelligence and knowledge sharing.
In addition to the new video offering, HUAWEI Video will be launching a lucky draw campaign, where users can win prizes by watching at least one minute of video content on the app. The campaign runs from now until 27 July, and include both Huawei and dimsum entertainment products as prizes, as well as other prizes such as Touch n’ Go eWallet and Lazada cash vouchers. A+M has reached out for additional information.
Lam Swee Kim, dimsum entertainment’s chief marketing officer, said: "We are thrilled to be the one of the first video-on-demand service onboard HUAWEI Video for Malaysia and Singapore. Through HUAWEI Video, dimsum entertainment will be able to reach out to a larger mobile audience."
Content titles curated by dimsum entertainment for the HUAWEI Video app will include Japanese drama series An Incurable Case of Love, Chinese drama series Love of Thousand Years, and The Twin Flower Legend, as well as Thai drama Bad Genius and My Himalayan Embrace, which will be available on the platform later this year.
Earlier in March this year, dimsum entertainment partnered with design academy SayPBS to enhance the platform's education content offering. According to Lam, this collaboration allows dimsum entertainment to carry content from SayPBS as one of the content partners in its e-tuition offering. The education content offering will revolve around science topics that are tailored to the SPM syllabus, which users can access through a subscription. Meanwhile in February, dimsum entertainment also tied up with Singapore streaming platform meWATCH to bring its selection of Thai drama series. The drama series are provided to consumers for free, and all shows will be streamed in their original Thai audio, with English and Mandarin subtitling options.
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