dimsum entertainment bolsters edutainment content via design academy tie-up

Malaysian streaming platform dimsum entertainment has partnered with design academy SayPBS to enhance the platform's education content offering. According to CMO Lam Swee Kim, this collaboration allows dimsum entertainment to carry content from SayPBS as one of the content partners in its e-tuition offering.

In a statement to A+M, Lam said SayPBS will be producing the education content in video format and it will be made available on the dimsum entertainment platform. She added that these content will be e-tutorials with infographics, and the content differs from month to month.The education content offering will revolve around science topics that are tailored to the SPM syllabus, which users can access through a subscription.

The topic of "Matter and Substance" will be the first few topics to be introduced, and each topic will be animated and made interesting and easily understandable for students. According to the company, this makes the content "edutainment, which essentially means material intended to be both educational and enjoyable. Lam told A+M that the online content will provide an alternative for students to follow up on their revision on dimsum entertainment from home or at their convenience, amidst the COVID-19 situation. She also said that there are no current plans to expand its education content into Singapore, but dimsum entertainment welcomes potential Singapore education content partners to explore possible collaboration for its Singapore audience.

A quick check by A+M showed that dimsum entertainment currently streams education content on its platform under its "Kids" genre. Last year, The Star reported that its e-tuition programme has been made available on the platform. Lam said the collaboration will strengthen and expand dimsum's education content offering, as well as "open new opportunities" for the platform. She added that the platform is always looking to partner with education providers to deliver personalised and easily accessible learning options.

Meanwhile, SayPBS is a network of academies with creative design methods that tailor subjects to students’ learning needs. According to a press statement, it has over 16 years of experience in the education field and have used visually creative delivery of facts to enhance the learning experience, and to inspire people to learn.

“We look forward to create more compelling, interactive and thought-provoking educational contents to get more students to think beyond the confines of the classroom while ensuring that they achieve their best possible results academically with our learning materials," Denis Saw, senior tutor at SayPBS, said. 

Last month, dimsum entertainment collaborated with Singapore's media company Mediacorp to bring a selection of Thai drama series to its digital video service meWATCH. On its Singapore platform, dimsum was said to offer a range of Asian dramas, variety shows, movies, animations and documentaries from countries such as Singapore, China, Japan, Thailand, Taiwan, Hong Kong and Korea. 

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