Didi Pirinyuang exits ECD role at Ensemble Worldwide MY

Didi Pirinyuang will be stepping down as executive creative director at Ensemble worldwide Malaysia. Pirinyuang was part of the founding team at Ensemble and UM Studios. She has been with the company from 2017.  Stanley Clement, CEO of Mediabrands Content Studio (MBCS) told A+M that while Pirinyuang's presence will be greatly missed, the creative leadership at MBCS and Ensemble is in the good hands of the appointed creative directors who together with respective client leads, are working hand-in-hand to ensure smooth delivery for all clients.

"They are supported by Consultant ECD, Mun Tuck Wai and ECD Kevin Le, who have been with the agency over the past seven years, and will lend their expertise and creative guidance on a group level across all capabilities including branded, original, social and performance content," he added. 

Prior to GOVT, Pirinyuang was senior copywriter and creative group head from 2010 to 2014. Pirinyuang was part of the founding team at Ensemble and UM Studios. When it was first assembled, she said that the goal was to explore new boundaries and the team kicked off its first new age of creativity by building agile, data fuelled, technology aware brand stories.

Pirinyuang took on the role of ECD in 2020 to replace Chan Woei Hern who joined VMLY&R Commerce. Most recently, Chan moved over to Vayner Media as its new head of creative for the APAC region, succeeding VJ Anand, who recently took on a global and EMEA creative mandate, based at the agency’s London office. 

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