Dettol Indonesia gets musical in its promotion of healthy habits

Dettol Indonesia has released its latest national campaign “Healthy Family, Stronger Indonesia” which will run on national television and digital platforms for at least the next three months, with an accompanying consumer engagement programme.

Besides the devasting COVID pandemic, more than 1 million cases of diarrhoea are reported in Indonesia every year, causing as many as 35,000 deaths among young children, making immediate action imperative, team Dettol believes. Created in partnership with McCann, the brand has brought in popular actor, Dian Sastrowardoyo, along with Dr. Reisa Broto Asmoro as their brand ambassadors, aptly positioned to be the faces of this movement.

To ensure that the three healthy habits ritual is sticky and memorable, the campaign film uses a musical format.

The film shows Dian travelling across the country inspiring Indonesians to practice the three simple healthy habits and come together to join this national movement that Dettol is determined to lead.

Rahul Bibhuti, marketing director for Reckitt Indonesia said: “This campaign is very close to my heart. Through ‘Healthy Family, Stronger Indonesia’, our aim is to bring about behaviour change to create lasting hygiene habits. Just following these three simple steps will go a long way in making our families healthier and the nation stronger. Dian is a great fit for the Dettol brand, as not only is she a celebrated role model, she is also a caring, involved mother, who runs multiple businesses, whilst also prioritising her family’s health.”

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