Dentsu China bolsters leadership with a slew of senior appointments

Dentsu China has bolstered its leadership with a slew of senior appointments and promotions, aiming to strengthen dentsu’s commitment to delivering client-centric integrated solutions. 

A dentsu veteran, Richard Frampton (pictured bottom right) returns as chief strategy officer, dentsu China and joins the senior leadership team. Within the new role, Frampton will lead the vision and strategy for dentsu China’s client portfolio, building integrated, end-to-end solutions that drive client growth, profitability, and satisfaction. 

Frampton brings almost 20 years of experience building strategies that merge data-driven insights and creative problem-solving, partnering with prolific brands including Coca-Cola, Danone, Lululemon, Microsoft, Ferrero, Airbnb, BMW/MINI, Mondelez and L’Oréal. 

He will draw upon his deep understanding of the evolving marketplace to help dentsu’s clients navigate an increasingly complex environment and achieve their growth ambitions through tailored, impactful end-to-end solutions. 

While maintaining his role as the chief business officer for dentsu China Japanese client business, Guang Cui (pictured top middle) is appointed as CEO of Dentsu Creative China. 

Cui joins with over two decades of experience in marketing strategy, brand consulting, and integrated marketing across Japan and China.   

In this new role, he will be instrumental in reinvigorating dentsu’s Japanese Client Business in China and realising the full potential of "One dentsu" in Dentsu Creative.   

Meanwhile, Cindy Lee (pictured top right) has been promoted to CEO, Dentsu Creative East China, elevating dentsu’s cross-practice client value in East China to even greater heights.  

Most recently as brand president of Isobar China, she has led her teams to consistently deliver transformative creative experiences for brands and consumers, according to the release.  

With over 20 years of industry experience, Tommy Li (pictured top left), has been appointed as CEO, dentsu Media China.   

Li’s focus is on transforming and elevating dentsu’s media business, its brands (including Carat, iProspect, dentsu X) and practice capabilities, solutions, ecosystem partnerships and talent across the board.  

With his leadership of all the business units and teams across the media business, Li will further realise dentsu’s Media business’ crucial role as the flywheel of growth for clients. 

In addition, Jeffery Cao, vice president, Amplifi China, has been appointed as the leader for trading and investment for dentsu China, leveraging his 20+ years of experience and expertise in the industry. Furthermore, Laurien Lee, CEO, iProspect China will take on an expanded leadership role to foster growth across the media business. 

Derek Huang, as practice president, CXM and CEO, Merkle China, will continue to spearhead the modernisation and enhancement of dentsu’s capabilities across experience, data, analytics, AI, CRM, loyalty and technology in the market.  

"We are thrilled to announce these exciting new leadership positions, appointments and promotions which represent a new chapter in dentsu China's journey towards greater success and innovation," said Chun Yin Mak, CEO, dentsu China and practice president, CXM/Merkle APAC. 

"Our leadership team is equipped with the right blend of expertise, passion and vision to drive meaningful growth for our clients and push the boundaries of what is possible in this most exciting and advanced marketplace,” he added. 

“This is an important milestone that underscores our commitment to nurturing and attracting top talent, which remains our most valued asset at dentsu. Our local and diverse leaders represent the next generation of dentsu China under Chun’s leadership,” said Jennifer Tang, CEO, Greater North Asia and Taiwan.  

Their industry experience, passion, deep expertise, and strategic insight not only position us to deliver innovative, precedent-setting solutions but also give us the confidence to realise our growth ambitions in China as a core part of our Greater North Asia and Asia Pacific business,” added Tang.  

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