Deliveroo HK celebrates 8 years with new anniversary campaign

In celebration of its eighth anniversary, Deliveroo Hong Kong has launched a new campaign to highlight its commitment to cooperate with its couriers and partners to uphold its dedication to delivering food in high quality. 

The campaign video features local actors Anthony Wong (黃秋生), Jan Lamb (林海峰), Patrick Tsang (泰山), as well as actresses Amy Lo (盧慧敏), Hazel Lam (林熙彤) and Natalie Hsu (許恩怡). 

Within the campaign ad, the six were seen as birthday party guests and preparing for a band performance. While some of them were conducting sound checks for the mic, musical instrument, and speakers, some were preparing the meal.

However, Wong, Lamb and Tsang then saw themselves in a difficult situation as there was a lack of manpower. Tsang decided to order Deliveroo to solve the problem. The food was delivered to the party venue on time eventually and all of them enjoyed themselves and celebrated Deliveroo's birthday at the party. 

A spokesperson from Deliveroo Hong Kong told MARKETING-INTERACTIVE that while food had always played an important part in different occasions, the campaign video showcased how Deliveroo’s service enabled everyone to enjoy its eigth birthday party, with a variety of food from its different restaurant partners, making the party a memorable and hassle-free one.

This campaign video has been broadcasted on television and online television (OTV), while also being shared on Deliveroo's official social media platforms and the social media platforms of the celebrities involved, aiming to amplifying the reach. Moreover, Deliveroo has adopted offline out-of-home (OOH) advertising such as posters and bus advertisements to create additional touchpoints with the local audience.

As part of the campaign, Deliveroo Hong Kong will set up a pop-up Dai Pai Dong (大排檔) in Mong Kok on 12 November. It will feature four local delicacies, including Man Shing Restaurant, Pigsman, Ping Shan Place and Coconut Soup. Each of them is bringing a taste of their signature dish for free. With the pop-up Dai Pai Dong, Deliveroo aims to expand its interaction with the public beyond its deliveries, creating in-person engagement opportunities.

Additionally, Deliveroo has partnered with its restaurant partners to launch an array of promotions for customers. 

“Deliveroo has been with Hong Kong people through the ups and downs of the city in the past eight years. This year’s eigth anniversary is particularly special after the challenging times in the past three years. We want to take this campaign to thank our customers, restaurant partners, riders, and business partners for their support while celebrating our eigth anniversary," said Deliveroo's spokesperson.

Back in May, Deliveroo Hong Kong launched a campaign named “Deliverule” and featured Wong, Lamb, Tsang and local actress Michello Lo (盧覓雪), whose personalities were known for being outspoken and having high standards.

Don't miss: Deliveroo's new campaign showcases its dedication to delivering food in high quality

Within the campaign ad, the four were featured as co-workers at a local restaurant. Lamb as the waiter was urging Wong, the chef, to cook faster. However, Wong insisted that the cooking method for takeaway food is different from that of dine-in food. Lamb then carefully covered the food with a lid and handed it to Tsang for delivery. Tsang, who was featured as a courier then delivered the food to Lo, who was featured as the customer. Lo appreciated that the food was still hot and tasty.

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