Crocs and 7-Eleven brings themed shoes to Asia

Crocs and 7-Eleven have partnered up for a themed shoe that brings forth a quirky nature that meets the snack aisle concept.

While the product is already making rounds in the United States, there'll be an official release of the collection in November across Indonesia, Singapore, and the Philippines. Crocs has confirmed to MARKETING-INTERACTIVE that these mentioned countries will only have two styles, which are 7-Eleven x Crocs Classic Clog and 7-Eleven x Crocs Classic Sandal.

This time, the collaboration between 7-Eleven interprets Crocs’ classic silhouettes with the vibrant colours of 7-Eleven to take consumers from day to night, appearing trendy and fashionable no matter the occasion.Each 7-Eleven X Crocs pair features the customised Jibbitz charms that celebrate the convenience store's staples including the 7-Eleven brand logo, Slurpee drink, Big Bite Hot Dog, coffee, pizza and more. Combining trendy styling with detailed design, the 7-Eleven x Crocs Collection creates a quirky movement. 

It is priced US$70.

Meanwhile, 7-Eleven X Crocs Classic Sandal is priced at US$50.

This take on the Classic Sandal keeps one comfortable, be it grabbing a cold one or satisfying a snack craving.

However, only available in the US and exclusively launched in China on 13 October 2022, is the Mega Crush Collection which comes with a thick sole and a streamlined look. The collection draws inspiration from the iconic orange, green and red brand colours of 7-Eleven convenience stores to bring forth three colour ways of the 7-Eleven x Mega Crush Clog that cost US$110.

This isn’t Crocs first go at creating unique partnerships. In 2020, the brand partnered up with KFC to unveil a new limited edition clog that is covered in a fried chicken print with a striped base. Each pair of co-branded footwear comes with two charms/accessories at the top, made to resemble and "smell" like fried chicken, the duo said on the Crocs website. In a video for the new bucket clogs, these charms/accessories are seen getting lifted off the fryer and being served "hot" on to the shoe. To ensure customers are aware these are not edible, the spot ends saying, "not for human consumption".

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