Cristiano Ronaldo to launch first-ever CR7 LIFE flagship store in HK

Cristiano Ronaldo is set to launch the first-ever CR7 Life flagship store at Times Square in Hong Kong in June, with the aim of redefining the shopping experience.

This follows the announcement of the coming CR7 Museum, which is set to open its doors in July at K11 MUSEA in Tsim Sha Tsui. The flagship store is part of Ronaldo's mission to connect with his global fanbase on a deeper level, adding to the growing presence of his brand in Asia. 

According to the release, Hong Kong serves as the most suitable starting point for this journey, with the store launching alongside the upcoming CR7 LIFE Museum, a new space dedicated to celebrating Ronaldo's career, accomplishments, and continued influence on sports culture worldwide.

Don’t miss: Cristiano Ronaldo museum set to debut in HK, expects to draw 12m visitors

Scheduled to open in June on the seventh floor of the shopping mall in Causeway Bay, the location is strategically located in one of Asia's most dynamic shopping districts, according to the release. The store aims to become an innovative, interactive and immersive experience for fans, lifestyle enthusiasts, going beyond the traditional shopping experience. 

Crafted to inspire and engage, the flagship store invites visitors to explore a futuristic environment where digital elements and high-tech features bring Ronaldo's journey and legacy to life. This innovative shopping experience reflects Ronaldo's dedication to pushing boundaries and his relentless pursuit of excellence in both sport and lifestyle.

The store will feature a curated selection of products personally chosen and signed by the global football icon and lifestyle influencer. The collection spans a wide range of items designed to elevate everyday life, including apparel, homeware, and fragrances. Each item is designed to inspire and elevate, embodying the spirit of CR7 LIFE.

As a special highlight, the store will feature a Portuguese coffee shop, celebrating the rich flavours and traditions of Ronaldo's country, Portugal. More than just a place to grab a coffee, this café will be a carefully curated space, designed to bring the essence of Portugal to the heart of Hong Kong, according to the release. Customers will indulge in the Portuguese freshly baked Pastéis de Nata (custard tarts), Portuguese coffee, pastries, and a selection of traditional delicacies. Inspired by the cafés of Portugal, the space will create an inviting atmosphere where guests can relax while soaking in the essence of the CR7 lifestyle.

Whether visitors come for the exclusive merchandise, the innovative shopping experience, or the authentic Portuguese café, this store seeks to become a landmark in retail entertainment, pushing the boundaries of how global brands engage with their audiences.

MARKETING-INTERACTIVE has reached out to CR7 LIFE for more information.

Founded by Ronaldo, CR7 LIFE is a lifestyle brand designed to blend elite athleticism with modern style. Meanwhile, the upcoming CR7 Museum will feature state-of-the-art interactive exhibits, rare memorabilia, and motivational storytelling, aiming to celebrate Ronaldo’s career and the power of ambition, passion, perseverance and hard work.

The grand opening will feature several international celebrities, marking a monumental celebration of the football legend’s illustrious career.

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