Stray Kids, ITZY, NMIXX and J.Y. Park partner Coca-Cola for limited-edition flavor launch

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Coca-Cola has launched Coca-Cola K-Wave Zero Sugar in Singapore. First launched in South Korea in February and now launching across the region, Coca-Cola K-Wave Zero Sugar celebrates fans and their infinite devotion for K-Pop through the limited-edition flavour and a suite of music-focused digital and IRL experiences featuring some of the genre’s biggest stars.

The latest addition sees the brand partner with K-pop groups, Stray Kids, ITZY, NMIXX and K-pop ambassador Jin Young Park (J.Y. Park) in celebration of the new flavour.

For the K-Wave Zero Sugar's launch, the three groups came together to partake in the campaign song and music video, titled "Like Magic", produced by J.Y. Park.

As part of the song and video's marketing, fans will have the chance to opt into the "Like Magic" fan music video AI experience, an AI-powered journey that will allow fans to immerse themselves directly into the vibrant world of a K-Pop music video, sharing the screen with their favourite idols.

Fans can make their cameo their own by embedding their voice, name and face into various segments of the K-Wave anthem music video, "Like Magic." Once finished, users can easily download and share their personalised music video cameo with friends on social media.

K-pop fans will also have the chance to attend an electrifying concert on 2 June, headlined by Stray Kids, ITZY, and NMIXX. There is also a chance for fans to win an in-person concert experience, complete with flights and accommodation courtesy of Coca-Cola. To enter, fans can buy the Coca-Cola K- Wave Zero Sugar at any 7-Eleven store, scan the can's QR code, take part in a K-Pop quiz, or upload a 'Like Magic' dance cover.

The brand has tapped 7-Eleven to be the exclusive retailer for Coca-Cola Zero Sugar. Boasting a striking new design, fans can look out for the new drink, inspired by the metallic, youthful energy of K-Pop. This includes LED screen patterns in vibrant greens, pinks and purples, as well as a cross-cultural interpretation of the iconic Coca-Cola Spencerian Script.

“7-Eleven Singapore is thrilled to team up with Coca-Cola to drive the K-Wave across the country," said Lilienne Chong, head of commercial at 7-Eleven Singapore. "Our customers are at the heart of everything that we do, and we are excited to offer Coca-Cola K-Wave Zero Sugar with unparalleled convenience across our strong network of convenience stores in Singapore. Amplifying the unique shopping experience at our stores, this partnership will enable 7-Eleven customers islandwide to ignite their inner K-Pop stan through once-in-a-lifetime opportunities to experience the K-Wave Concert.”

"K-Pop fandemonium is truly something special and we want to celebrate the fans’ shared passions. We are so excited to be able to collaborate with the hottest names in the K-Pop world and bring to the fans one-of-a-kind experiences through Coca-Cola K-Wave Zero Sugar," explained Rustam Gabaydullin, frontline marketing director at Coca‑Cola Singapore.

“The world of K-Pop exists because of the fans, and we couldn’t be more excited to celebrate their devotion to the artists and music that they love, through this unique creation. We hope our fans feel the love and appreciation we have for their support through the launch of a new Coca‐Cola flavour dedicated to their fandom and digital and physical experiences that connect them even more to their favourite artists,” added J.Y. Park.

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