OREO partners Coca-Cola for bold red and black cookies, new drink flavour

Coca-Cola and snack brand OREO have teamed up as "besties" to unveil exclusive treats and unique Spotify experience for fans to share with their besties for a limited time.

Inspired by "besties" around the world, the collaboration will see the launch of OREO Coca-Cola sandwich cookie and Coca-cola OREO zero sugar limited edition drink. 

The limited-edition OREO Coca-Cola sandwich cookie boasts a distinctive design with a red and black colour-blocked design. It features one signature OREO chocolate Coca-Cola wafer cookie on one side and a red-coloured golden OREO wafer embossed with one of three unique designs on the other. 

The cookies are stuffed with a creamy filling and popping candy to mimic the experience of drinking the beverage. 

Meanwhile, the Coca-Cola OREO zero sugar limited edition drink will feature flavour hints inspired by Oreo cookies. 

“The collaboration between OREO and Coca‑Cola is the perfect expression of the playfulness of OREO and the real magic at the core of the Coca‑Cola brand and we couldn’t be prouder to bring these new products and unexpected moments of connection to our Canadian fans,” said Solange Grimard, senior marketing manager for Canada at The Coca‑Cola Company.

“We’re looking forward to Canadian besties joining us in celebrating this first-of-its-kind collaboration," added Grimard. 

OREO Coca-Cola sandwich cookie and Coca-cola OREO zero sugar limited edition drink will be available for a limited time beginning in September. 

“We are constantly working to excite our Canadian consumers with unique launches and surprising experiences," said Sarah Au, marketing director, cookies at Mondelēz Canada.

"This time, we’re taking it a step further by celebrating the newfound bestie bond that OREO and Coca‑Cola share, bringing a twist on two classics to our fanbases across the country,” added Au. 

Created by WPP Open X and OREO brand agency partners including AKQA, TMA, EssenceMediacom, VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof, Dentsu, VML, and PXP, the global campaign also features a partnership among Coca-Cola, OREO and Spotify to create an immersive digital experience for fans. 

Titled "Bestie mode digital experience", Spotify, Coca-Cola and OREO have created an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together. 

To do so, consumers have to scan a QR code on the limited-edition products and follow the steps to explore "Bestie Mode" and sync up music preferences with their bestie. 

Spotify Free users will also be invited to access the bestie experience via on platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their best friends. A playlist will be generated with combined music preferences for besties to enjoy together. 

MARKETING-INTERACTIVE has reached out to Coca-cola for more information. 

This is just one of OREO's many partnerships this year. Earlier in February, the cookie brand teamed up with The Pokémon Company to release special edition cookies and Pokémon photocards that feature the latter’s charming creatures.

The collection features embossed images of 16 Pokémon such as Pikachu, Charmander, Rowlet and Jigglypuff to name a few on cookies that come in vanilla and chocolate strawberry flavours. Fans can also collect 16 different OREO Pokémon photocard with every purchase of the multipack.

In a bid to bring the world of Pokémon to life, some of the OREO Pokémon cookies will be harder for collectors to find than others with the Mew cookie being the hardest to find.

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