Claxon wins Better Everyday Project account, set to drive expansion into US market

Independent agency Claxon has added Better Everyday Project to its client roster, securing the media and creative account as it scales its presence in Australia and prepares for US expansion.

Under the partnership, Claxon will lead strategy, branding, web development, creative and media execution across both digital and offline channels.

Jade Axford, chief growth officer at Claxon, said the agency’s direct, results-driven approach was a key factor in the win.

“The Better Everyday Project is on an incredible growth trajectory, and we’re thrilled to help drive its next phase. We were selected for our bold, no-BS approach, and we are committed to delivering a strategic and creative solution that not only builds brand awareness but also drives meaningful engagement and results.”

Better Everyday Project, known for its executive performance coaching, corporate stress-relief workshops, and leadership training, has built its brand largely through word-of-mouth marketing over the past eight years. Now, the company is looking to scale its brand awareness, marketing sophistication, and year-on-year revenue growth.

Emily Selvadurai, co-founder of Better Everyday Project, said Claxon was the right agency to help elevate the brand.

“We needed an agency partner that truly understood our mission and had the expertise, passion, and commitment to take us to the next level. Claxon’s strategic approach and innovative thinking made them the perfect partner to help us expand and make a lasting impact in the leadership and personal development space.”

The agency will utilise its proprietary AmpliSync framework to unify media efforts across owned, earned, and paid channels, creating a seamless, high-impact marketing strategy.

With work already underway, Better Everyday Project’s first campaign under Claxon is set to launch at the end of March.