Citi promotes Aveline San to CEO for HK and Macau

Citi has promoted Aveline San to the chief executive officer for its Hong Kong and Macau businesses, succeeding Angel Ng, head of Citi global wealth.

San has 25 years of experience in banking and will report to Citi's head of north and east Asia cluster Tim Monger, according to Reuters. According to San’s LinkedIn, she first joined Citi as chief compliance officer of APAC in 2019 and had previously spent 14 years with UBS.

“Hong Kong is a key growth market and regional hub for Citi,” Tim Monger says. “As we continue to grow our wealth management and institutional client business in Hong Kong and the Greater Bay Area, San’s deep understanding of the operating environment and key issues in the region make her the ideal leader to steer the Hong Kong franchise forward.”

According to a report on Bloomberg, Citigroup was moving half a several of its senior equities staff from Hong Kong to Singapore and other markets in February this year. This comes amidst Hong Kong’s strict pandemic restrictions which the report said is impacting operations and quality of life of employees as the Chinese territory's steadfast zero-Covid-19 approach hampers operations for global banks and the quality of life for their employees.

Back in December last year, Citibank Singapore's head of marketing, Luke Tucker, has taken on the regional head of marketing role to spearhead marketing strategy for APAC and EMEA. At the same time, Mylene Ong, Mastercard's director of communications for Southeast Asia, has joined Citibank Singapore as head of digital sales and marketing. Ong has a wealth of experience in the agency space, having worked at Colenso BBDO, BBH China, JWT, DraftFCB, M&C Saatchi Singapore, and TBWA\. 

Meanwhile, Tucker joined Citibank Singapore as marketing head in 2018 and oversaw retail banking, wealth management, credit cards, unsecured loans, mortgage, insurance, and mobile and digital banking. In that role, Tucker oversaw brand strategy, marketing communications, digital acquisition, the bank's existing customer engagement and commercialisation programme, as well as product launches and refreshes.

(Photo courtesy: asifma's website)

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