Content 360 2025 Singapore
Cinema XXI and IMAX Corporation to expand in Indonesia

Cinema XXI and IMAX Corporation to expand in Indonesia

share on

Cinema XXI and IMAX Corporation will be expanding in Indonesia. The new deal will double the size of IMAX and Cinema XXI footprint, taking the overall number of IMAX commercial systems in Indonesia from ten to twenty. Four of the new systems will be located in Summarecon Mall, Bandung, Icon Bali, Denpasar, Aeon Mall Deltamas and Thamrin Nine, Jakarta, with the rollout of the additional six theatres continuing into 2027.

Cinema XXI is the largest exhibitor in Indonesia and currently operates nine IMAX locations with one additional location in backlog prior to the agreement announced today.

Don't miss: IMAX and Warner Bros. Home Entertainment to launch VR blockbuster films

"As the world's fourth most populous nation and home to a thriving moviegoing audience, Indonesia holds enormous promise for IMAX and we are excited to deepen our commitment to this market with a world-class partner such as Cinema XXI," said Rich Gelfond, CEO of IMAX.

He added that 2022 saw IMAX deliver its first ever Indonesian local language film Satan's Slave: Communion, as well as its highest grossing release of all time in Indonesia with Avatar: The Way of Water.

We believe we have only scratched the surface of what we can build in this emerging market,” he said.

"As a consumer-first cinema chain, Cinema XXI has consistently invested in world-class entertainment technology, and we are are committed to offering premiere state-of-the art technology and experiences for our loyal audiences, to further strengthen our market position as Indonesia's largest cinema chain," said Suryo Suherman, executive chairman of Cinema XXI.

He added that the partnership with IMAX also enables the company to further grow Cinema XXI's presence and meet consumer demands across a country that is emerging to become a global content hub.

The agreement comes as IMAX rides a wave of momentum in Indonesia and around the world. The ten new Cinema XXI locations will be equipped with IMAX with Laser, IMAX's most advanced experience. 

Related articles:
Malaysian cinema chain pokes fun at Malaysian film censorship board
Night Owl Cinematics shuts down Food King platform
New World Development unveils new retro logo for State Theatre

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window