Cheil Indonesia appoints Fajar NF as executive creative director

Cheil Indonesia has appointed Fajar NF as executive creative director. With over 21 years of experience in creative leadership, he brings a wealth of expertise working with top-tier agencies across Indonesia.

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He spent 14 years at Hakuhodo Indonesia, and most recently served as senior creative director at Innocean Indonesia. He has collaborated with diverse brands across industries, including technology, smartphones, automotive, banking, and FMCG, delivering campaigns that have garnered local and international acclaim.

As executive creative director, NF will lead Cheil Indonesia’s creative direction, overseeing the agency’s diverse portfolio and driving its mission to produce innovative and impactful campaigns. His unique ability to merge creativity with data-driven insights will be pivotal in strengthening the agency’s regional position, said Cheil Indonesia in a press statement.

“I am thrilled to join Cheil Indonesia at such an exciting time,” said NF. “This is an incredible opportunity to contribute to the agency’s legacy of creative excellence and develop campaigns that connect brands with audiences in meaningful ways.”

Cheil Indonesia’s president director, Joo Hwan Kim, said, “NF’s appointment comes at a pivotal moment for the agency as we continue to expand and enhance our creative output. His expertise in crafting culturally impactful campaigns and his passion for innovation will be integral to our success as we look to elevate our creative offering and strengthen our position in the market.”

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