Cebu Pacific unveils campaign to entice Singapore travellers

Cebu Pacific (CEB) has launched its campaign “Fly to More Fun” to reach out to Singapore travellers to share with them the great experiences and attractions that the Philippines has to offer. CEB kickstarted the campaign by creating a video which showcased some of Philippines’ best travel destinations such as Boracay, Cebu, Siargao, and Palawan. The video is aimed to highlight the feel and experience of a great vacation in the Philippines, and promote CEB as the carrier that will allow Singaporeans to get around the Philippines faster and easier. In conjunction with the launch of the campaign, CEB will also hold seat sale promotions to five destinations in the Philippines: Cebu, Davao, Iloilo, Clark and Manila. In a conversation with Marketing, a spokesperson from CEB said that it will also be looking to leverage its pool of influencers as well as media to drive awareness and travel consideration to the Philippines via Cebu Pacific Air. Starting this strategy last year, the company sent influencers and media to various destinations in the Philippines, using these trips to highlight the Philippines as the ideal location for a nearby weekend getaway for Singaporean travellers, and position Cebu Pacific as the preferred carrier that can take them there. The “Fly to More Fun” campaign supports the revitalised “It’s More Fun in the Philippines” drive of the Philippines’ Department of Tourism. CEB told Marketing that it hopes to “shine the spotlight” on various destinations in the country. Candice Iyog, vice president for marketing and distribution at Cebu Pacific said: “We celebrate our 23rd anniversary with an invitation to experience the Philippines, especially at its prime during the summer months from March to June. As we aim to fly 200 million passengers by 2020, we are rolling out compelling and exciting deals for our customers, and intend to expand our route network to connect more international destinations to the Philippines.” “The private sector is a vital partner in our tourism efforts, and Cebu Pacific is a prime example of how a company can align with the government to deliver sustainable and responsible tourism.  Cebu Pacific’s campaign amplifies our own efforts to bring joy to visitors and stakeholders as they delve into the unique sights, experiences and people that the Philippines has to offer,” said Bernadette Romulo-Puyat, secretary of the Philippines Department of Tourism.