Catcha Digital to acquire 51% stake in Digital Symphony

Malaysia-based digital platform Catcha Digital, has entered into a conditional share sale agreement to acquire a 51% stake in DS Services (Digital Symphony) for around RM22.95 million.

The group said in a statement that the acquisition provides significant cross-selling opportunities between Catcha Digital’s existing advertising client base and Digital Symphony’s clientele.

The buy-in will also allow Catcha Digital and its subsidiaries to offer Digital Symphony’s data-driven performance marketing solutions to its clients, while Digital Symphony can leverage Catcha Digital’s extensive digital media ecosystem and broad reach to enhance its offerings.

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According to the group, this data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent and results-focused approach to digital marketing. The proposed acquisition comes on the back of Catcha Digital's goal to build a leading digital group in ASEAN, targeting the region's fast-growing digital economy. The group also stated that it will continue to seek strategic investments and proposed acquisitions. 

Founded in 2017, Digital Symphony is a data-driven digital marketing consultancy operating in Malaysia and Singapore. It specialises in performance marketing, leveraging automation, data analytics, and custom software solutions to assist brands in achieving their digital advertising goals. The company offers solutions designed to enhance digital advertising efficiency to help brands execute precision-targeted digital campaigns, through proprietary software and machine learning solutions. Digital Symphony operates in the property development, automotive, and education industries. 

Kuhan Kumar, founder and chief executive officer of Digital Symphony, said "Since our inception, we’ve been focused on delivering results for our clientele. The digital landscape moves fast, and the brands that succeed are the ones that can harness technology and data to make smarter marketing decisions.” 

“Partnering with Catcha Digital allows us to take our marketing solutions to the next level, reaching more advertisers and delivering even greater value. We’re excited about what’s ahead and look forward to pushing the boundaries of performance marketing together,” added Kumar. 

Meanwhile, Patrick Grove, chairman of Catcha Digital said "Kumar and his team have built a company that doesn’t just run ads— it runs highly optimised, data-driven campaigns that deliver real, measurable impact. With this acquisition, we’re doubling down on the power of data, automation, and machine learning to create even better solutions for advertisers."

The letter of intent to acquire Digital Symphony was submitted in November 2023, for a value of RM21.2 million. The current cash consideration of RM22.95 million is about 8.3% higher.

This comes after a series of acquisition moves by Catcha Digital. Last Friday, Catcha Digital’s unit iMedia Asia entered a deal to acquire a 60% stake in digital media advertising solutions provider Framemotion Studio. The acquisition sought to integrate Catcha Digital's capabilities in digital solutions with FrameMotion's expertise in creating digital experiences and animations.  

In December 2024, Catcha Digital announced plans acquire a 51% interest in Malaysian software as a service (SaaS) firm Nexible Solutions for a cash consideration of RM11.38 million, making it Catcha Digital’s entry into the IT sector particularly in software-as-a-service (SaaS) and artificial intelligence (AI) solutions.

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