CASETiFY partners with Malaysian comic Buddy Gator in new collection

CASETiFY has launched a collaboration with Malaysian artist Chow Hon Lam. The collaboration sees Chow's famous Buddy Gator character fronting phone, laptop and tablet cases, as well as earphone cases and stickers. 

The Buddy Gator designs are available for iPhone, Samsung and Google Pixel users. 

According to media reports, this marks the brand's first collaboration with a Malaysian-made character.

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"Dive into the realm of positivity and cute companions with Buddy Gator, the joy-spreading alligator. Join this excitement and let Buddy Gator remind you that 'it's great to have you around'," said CASETiFY Malaysia in an Instagram post. 

The collection is an exclusive collaboration and to promote the collection, Buddy Gator and CASETiFY ran a giveaway on Instagram where users have to pick one of the cards in the post and comment below. Three lucky winners were picked today on 20 March. 

Buddy Gator became a worldwide phenomenon thanks to the light-hearted and fun nature of its comics. The comics follows a character named Buddy Gator, or Gator, as on his daily adventures. He makes a few friends that together, engage in activities such as rope skipping, dressing up for Halloween and more.

Gator is also seen helping his friends in the comics, often spreading a message of joy and positivity. 

Other characters include a panda named Stuart, a deer named Roman, a cow named Jane and a giraffe called Peter amongst many others. 

MARKETING-INTERACTIVE has reached out for more information. 

On top of this collaboration, CASETiFY has also released a collaboration with Singapore multidisciplinary design studio Beyond the Vines.

The collection is hotel-inspired and features designs of a hotel front, a poolside and items that can be found in hotels such as a front desk bell, a bed, a valet sign, a porter hat and more. 

"A multidisciplinary design studio, Beyond The Vines is known for its blend of bold creativity and minimalist elegance. Embracing contemporary culture and natural inspiration, they skyrocketed to fame with their viral dumpling bags," wrote CASETiFY Singapore in an Instagram post. 

"Get ready to redefine your devices with well-designed products — centred around function and accessibility through this collection." 

These collaborations come after CASETiFY partnered with Singtel and TikTok earlier in January this year. The partnership saw the set up of a TikTok Creator House in Singtel's newly opened flagship store. 

The flagship store aims to cater to millennials and Gen Zs and is located at 313@Somerset. The store featured a live-streaming booth and a professional soundproof studio.

In addition, it featured CASETiFY's customised piece service, along with its latest collection of sustainable and protective phone cases and accessories. 

“We’ve reimagined the store for the younger demographic and growing community of digital natives – who can use the tools, products, and facilities on offer to express themselves creatively,” said Anna Yip, deputy chief executive officer, Singtel Singapore.

“When customers come to our store, it will not be just a shopping trip but an experience – a place where they can connect, collaborate and co-create,” she added.

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