CARMA ventures into Japan with new Tokyo office

Media intelligence firm CARMA has expanded operations to Japan with a new office in Tokyo. This marks the 23rd global office for CARMA.

This move emphasises CARMA’s commitment to providing tailored support to Japanese MNC’s and government departments, as well as international organisations operating in Japan, according to the release.  

To date, CARMA has worked with Japanese clients across banking, automotive, FMCG, and technology sectors, helping them transform media data into business insights that drive measurable results. 

The Tokyo office opening means Japanese clients will further benefit from CARMA’s AI capabilities, and insight consulting solutions. CARMA’s solutions empower decision-makers in areas such as brand reputation, crisis measurement, competitor positioning, and landscape analysis.

CARMA Japan is spearheaded by Kenichiro Watai-san (pictured), a media professional with over 30 years’ experience. Watai-san was most recently group account director at BBDO Worldwide, and prior to that, he was the deputy general manager at Hakuhodo. Within his new role, Watai-san reports to Andrew Nicholls, managing director of CARMA.

Watai-san said, “I am truly honoured to be joining CARMA at such an exciting time. It is deeply meaningful to be able to introduce the world’s most advanced PR measurement methodologies to clients in Japan." 

"In today’s rapidly evolving media and social landscape, CARMA’s insights and data hold unlimited potential for organisations that must respond to complex challenges and make swift, informed decisions. Moving forward, I am committed to helping organisations in Japan achieve greater growth and strengthen their competitiveness through CARMA’s solutions," he added.

Meanwhile, Nicholls added, “Japanese clients prioritise quality and find CARMA’s unique combination of technology, global reach and experts on-the-ground in key territories appealing."

"This expansion comes at a time of great disruption for many Japanese organisations who increasingly demand insights to navigate the complex global market place, and defend their position against increased competition from markets such as China and Korea. I look forward to working with Watai-san to fulfil our brand promise of delivering what matters to clients in Japan," he added. 

With operations across 23 offices in five continents, CARMA combines global practice in PR measurement and evaluation, while remaining sensitive to local needs.

MARKETING-INTERACTIVE has reached out to CARMA for more information.

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