British wellness brand Bamford expands presence in HK

British wellness and lifestyle brand Bamford has expanded its presence in Hong Kong by bringing sustainably-minded products to the heart of the city. 

Located on St. Francis Yard in Star Street Precinct, Wan Chai, the new Bamford store aims to inspire Hong Kong residents and visitors to be more connected to themselves, to others and to the environment by providing a sanctuary for those seeking respite from the fast-paced city life. A spokesperson from MARKETING-INTERACTIVE that the new store welcomes people from all walks of life who seek to nurture their bodies and minds and connect with nature.

The new store also features Bamford’s bath and body, natural skincare, home fragrance, and clothing collections, including signature lines such as Geranium and B Silent. It also provides nurturing experiences with its serene treatment room dedicated to a suite of signature facial and body treatments.

In celebration of its upcoming 20th anniversary, Bamford has incorporated a dedicated treatment room into its Hong Kong store. The treatment room brings Bamford’s organic and natural products to life with a number of holistic therapies aimed at rejuvenating customers' bodies and mind.

Some of the signature treatments on offer include the ultimate signature treatment, a fully immersive massage designed to reduce inflammation and help remove toxins from the body, and the ultimate signature facial.

Lady Bamford, founder of Bamford, said: “Now, as we are witnessing a growing demand for wellness and sustainable luxury throughout Asia, I am thrilled to be able to share not only our beautifully considered products and treatments but also this holistic approach to life with the people of Hong Kong. Our new store is a space to relax, unwind and achieve harmony, health and happiness in body, mind and spirit.”

Previously, Bamford’s products were only available in Cathay Pacific’s first and business-class cabins and lounges, The Upper House, and curated clean beauty shop 10/10 HOPE. The brand has launched special events and offered benefits to Cathay members and guests of The Upper House, such as a fireside chat with Lady Bamford’s son, George Bamford, in September, where he revealed Bamford’s brand vision and its men’s grooming range essentials. 

Bernard Mills, head of dining and hospitality, Cathay Pacific, said: “Bamford’s holistic approach to well-being has been at the heart of our partnership which began in 2019. Our shared values regarding quality, care and sustainability have enabled us to provide our First and Business customers with one of the most luxurious sleep and wellness experiences in the sky and in our lounges.  

“We are pleased to know that Bamford will open a store here in Hong Kong so that our global travellers and local residents alike can experience and enjoy the brand and the wellness benefits of its sustainable skincare, bodycare, lifestyle products and treatments,” Mills added.

According to the spokesperson, Bamford continues to review the everchanging market and respond to locations where there is a desire for sustainable, luxury products and supporting holistic treatments. "There remains significant, sustained interest in Asia where we look to continue to expand," the spokesperson said. 

“Everything we do at Bamford is born out of my belief that we need to live more consciously: to slow our pace, be mindful of our footprint and take care of the earth that provides for us. In doing so we nourish and nurture our own well-being too,” Bamford added. 

Founded by Lady Bamford in 2005, Bamford emerged from the belief in living consciously and respecting nature’s resources. From its foundations offering natural, organic beauty products as well as sustainably produced garments and items for the home, Bamford has grown into a well-being brand offering beautiful, effective and ethical products in stores and across its spas.

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