HK singer Chantel Yiu and Macanese celebs rap to push Bank of China HK's digital Lai See

Bank of China (Hong Kong) has rolled out a video to celebrate the launch of a new digital lai see (red packet) function on the bank’s app and eWallet BoCPay, featuring singer Chantel Yiu and three celebrities of Macanese entertainment company Manner. Yiu has various styles of entertainment, and in the video she performs a rap song with Manner’s Puinam, Sinam and Roberto Madan, telling the audience how to give out the lai see through Bank of China(Hong Kong)’s “Phone Lai See” function.

"I tried a lot of styles for this shoot and I liked the hip hop style so much. I have the opportunity to sing a rap song and dance in the project. To me, it is a breakthrough,” said Yiu. The video is also aimed at promoting the bank’s latest service upgrade, allowing users aged from 11 to 17 to use the Faster Payment System that enables users to conduct instant payments. Users can give out lai see to up to 10 people at a time. In addition, users can put in customised Lai See blessings.

Other touchpoints of the campaign include a set of WhatsApp stickers and a cash prize giveaway. Users can win a cash prize from 31 January to 16 February by giving out digital “Lai See” through the app. The bank also uploaded the video on its YouTube Channel on 27 January. At the time of writing, the video has over 3,300 views. The video is more popular on Manner's Facebook. As of 28 January, the video has more than 3,100 reactions and about 90,000 views. 

To further encourage customers to use the app to give out the digital lai see,  Bank of China (Hong Kong) has also rolled out a new design of the digital red packets. The bank said as e-payment is getting prevalent, Bank of China (Hong Kong) will allow teenagers aged from 11 to 17 to use the Faster Payment System as part of its strategy. These users can enjoy the convenience of mobile banking and save the “Lai See” in their bank account.

Bank of China (Hong Kong) has been strengthening its digital offerings. Last year, it adopted "iAM Smart", a mobile application launched by the Hong Kong SAR Government, for digital identification in mobile account opening, making it one of the first local banks to use "iAM Smart" to facilitate remote account opening via mobile banking. With the help of "iAM Smart", customers can choose to fill in the mobile account opening form automatically with personal information stored in "e-ME" of the mobile app, saving the time of inputting data manually and performing facial recognition.

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