BCW names new CEO for China as Qu Hong departs

Global communications agency BCW has promoted its regional managing director Yimin Wang (pictured) to chief executive officer of BCW China, succeeding Qu Hong, who is leaving in October after more than six years with the agency.

Within her new role, Wang will report to Matt Stafford, global president, practices and sectors, and president, BCW APAC. Based in China, Wang will oversee the Beijing, Shanghai and Guangzhou offices.

Prior to joining BCW, Wang was marketing communications director at Huawei Consumer Business Group, and before that technology practice lead for BursonMarsteller Beijing.

“Wang has led BCW’s largest and fastest growing business unit in China for the past five years, she is a proven people leader and a trusted adviser to our clients” said Stafford.

“As part of our succession planning, Wang was identified early for this important role; she is now ready to lead our team in China that is several hundred strong into an exciting period of growth that we are set-up for during 2024 and beyond. I’d like to extend a huge thank you to Hong for his instrumental role in helping BCW China become the industry-leading consultancy it is today.”

Wang said BCW is a trusted partner to leading multinational organisations looking to navigate the ever-changing regulatory, reputational and operational environment in China, and to Chinese brands looking to establish trust and expand impact internationally.

“Decisions made in China are pivotal to the global success of these organisations, and I am delighted to have the opportunity to lead our stellar team and move people forward for our clients,” she added.

BCW Shenzhen will now report into the Hong Kong office, led by Polka Yu, deputy APAC president. The agency’s China-going-global practice has been a major driver of growth for the Hong Kong office, with revenue more than doubling in the past 12 months. As many BCW Hong Kong clients are based in Shenzhen, bringing the teams together will deliver a stronger offering for BCW’s China-headquartered clients.

Don't miss: Tech brand TCL hands BCW global comms duties

Back in July, BCW was named the global communications agency of record for technology company TCL. Leveraging BCW’s Earned-Plus capabilities, the team will work to raise awareness of the TCL brand globally through campaigns that will inspire greatness for customers around the world. 

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