BBH Singapore beefs up strategy team with Chris Chalk as chief

BBH Singapore has appointed Chris Chalk as chief strategy officer. Chalk (pictured) will oversee strategic thinking across a number of accounts within BBH Singapore’s portfolio, which includes the likes of Nike and Mulberry, as well as nurturing and developing the agency’s planning talent. 

Chalk brings 30 years of experience and expertise in his move to Asia. He has had board-level positions at Cheil, Saatchi & Saatchi, MullenLowe, Goodby Silverstein & Partners, and TBWA\Chiat\Day.According to Chalk, Singapore’s BBH team has shown how Eastern and Western cultures are able to blend successfully, which many clients are still trying to understand as they seek to position their brands for a truly global audience.

Chalk added: "It was always going to take something amazing to make me leave London, but I have found that in the BBH Singapore. The team has been producing brilliant, innovative work over the last few years, which not only reflects their talent and capability but also the unique place they sit in the world."

Chalk's appointment follows the promotions of two ECDs, Janson Choo (pictured right) and Khairul Mondzi (pictured second from left), as well as of Lesley Chelvan (pictured second from right), a longstanding member of the BBH Singapore team to the post of chief of staff. The agency has also experienced significant growth recently, having secured the Singapore Tourism Board (STB) brief in January earlier this year.

Choo and Mondzi were both involved in the recent Singapore Tourism Board win. Choo has been with BBH Singapore since 2009, while Mondzi has been with the business since 2013 following past tenures at Iris Worldwide and DDB group. They will both report to CCO Sascha Kuntze. Meanwhile as chief of staff, Chelvan will work closely with MD Sid Tuli on running the agency's daily operations.

BBH won global creative duties for STB in January for two years. Options for the contract to be renewed thereafter will be on an annual basis, for three years. It participated in the RFP as a consortium known as The Shophouse alongside Zenith, Digitas (digital, data and development partner) and Prodigious (creative production partner). STB’s assistant chief executive of marketing, Chang Chee Pey said: “As travel gradually resumes, STB is excited to work with The Shophouse to recapture demand and strengthen Singapore’s appeal as a safe, vibrant and forward-looking destination. Together with our new partners, we look forward to delivering agile, bold and creative marketing that will support Singapore’s tourism recovery.”

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