Have you checked out the Baby Shark and Traveloka installations in Jakarta's airport yet?

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Traveloka and The Pinkfong Company, the global entertainment company behind Baby Shark, are collaborating on Baby Shark-themed promotional activities including special collaboration content, souvenirs, and shows in Indonesia during the vacation season.

Titled ‘Let's travel the world with Traveloka and Baby Shark’, the campaign will debut at Soekarno-Hatta International Airport in Indonesia with interactive installations and displays to greet travellers.

Don't miss: McDonald's HK and Baby Shark inspire children to go green with expanded campaign

Both companies will also release branded videos on their respective social media and linear channels that showcase the characters exploring various travel destinations and experiencing the ease and convenience of booking through Traveloka.

"School holidays are special for families, and Traveloka commits to be our consumers’ reliable companion in making memories, especially family,” said Iko Putera, CEO of transport, Traveloka.

“Traveloka’s collaboration with The Pinkfong Company fulfils the need for quality family time during the school break. With this collaboration, consumers can plan exciting trips thanks to special offers and exclusive attractions with Pinkfong and Baby Shark, creating an unforgettable family vacation,” added Putera.

Families with children under 10 years old will also stand a chance to win limited edition souvenirs such as sticker books, 3D puzzles, and Daddy Shark keyrings when they book products at selected Traveloka partners from 22 June to 7 June. The products include hotels, Xperience tickets and flight tickets.

The ‘Let's travel the world with Traveloka and Baby Shark’ campaign will run until 31 July 2024.

"We are thrilled to team up with Traveloka to bring excitement to the holiday season in Indonesia with this vacation campaign," said Gemma Joo, chief business officer at The Pinkfong Company.

"Pinkfong and Baby Shark have captured the hearts of children and families around the world, and we believe this collaboration will bring immense joy and happiness to our fans in Indonesia as they embark on their adventures,” she added.

Baby Shark has truly become a worldwide phenomenon. Last year, McDonald’s Hong Kong and The Pinkfong Company aimed to inspire children to go green and protect the environment with the expanded Baby Shark-themed Happy Meal Book campaign.

This comes after McDonald’s announced its first partnership with Pinkfong’s Baby Shark to launch a series of children’s storybooks focusing on environmental education to encourage everyone to practice green living together.

The series aims to educate the next generation on sustainability with engaging content, helping to build awareness for environmental protection starting from a young age.

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