AXA, Ant Bank and AlipayHK join forces to expand financial management options

AXA Hong Kong and Macau (AXA) has joined forces with Ant Bank (Hong Kong) and AlipayHK to provide a suite of insurance products services to millions of active AlipayHK users through Ant Bank and its Mini app in the AlipayHK APP.

This offering includes solutions for savings, health protection, and wealth accumulation, with the aim of addressing the diverse needs of customers in wealth management and protection, supporting them in achieving their financial goals.

The partnership will utilise AXA's expertise and extensive insurance portfolio, along with Ant Bank and AlipayHK's "E-wallet X Digital Bank" model, to deliver embedded insurance products and services powered by advanced technology. This allows AXA to provide a broader customer base with all-round wealth management products and services, and ensure a simpler, smoother, and more secure insurance application experience.

Previously, AlipayHK has partnered with Ant Bank to develop Open Banking, and has taken the lead in launching innovative services and products such as Ant Bank PayLater and "eM+"—a high-interest savings account and low-threshold fund purchasing, offering users a new financial services experience.

In the first phase, AXA's flagship life and savings products, including the popular "FortuneXtra Savings Plan", "Wealth Ultra Savings Plan", "Max Wealth Insurance Plan", and "Max Goal Insurance Plan", will be introduced on Ant Bank and its Mini App in the AlipayHK App, offering all-round wealth management and protection plans to a wide range of users.

Subsequently, AXA will gradually integrate additional insurance product categories, further deepening the collaboration among the three parties as well as providing more comprehensive products and services for individuals and businesses within the year, fully addressing their protection needs.

Sally Wan (pictured second right), chief executive officer, AXA Greater China, said, "AXA has consistently been proactive in developing diverse distribution channels and expanding our customer base, striving to provide comprehensive and diversified wealth management and protection solutions to a broader range of customers. We are honoured to become a strategic partner of Ant Bank and AlipayHK, leveraging synergies to create new opportunities and achieve multiple benefits for all parties. We look forward to further deepening the integration of our services with Ant Bank and AlipayHK, strengthening the insurance ecosystem, and jointly expanding our long-term business and customer network."

Yvonne Leung (pictured far left), chief executive, Ant Bank (Hong Kong), said, "As a leading digital bank in Hong Kong, we are committed to driving innovation in financial services through technology. This collaboration builds on our successful partnership with AlipayHK in areas such as payments, interest-earning balances, Buy Now Pay Later, and funds, among others, while further integrating AXA's insurance services into the digital ecosystem."

Venetia Lee (pictured second left), chief executive officer, AlipayHK, said, "AlipayHK serves every aspect of Hong Kong people's lives, and it has become a trend for Hong Kong people to access financial services through the Super App. Financial institutions can leverage the platform technology provided by AlipayHK to deliver new experiences to users, making wealth management and insurance services more user-friendly and simpler. We focus on 'Tech' to empower financial institutions in excelling at 'Fin'. AlipayHK and Ant International look forward to continuing our collaboration with AXA and banking partners to explore the new ecosystem of embedded insurance, driving the inclusive progress of financial services in Hong Kong and Asia."

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Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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