Audi Singapore names new GM of marketing

Audi Singapore has named Jamie Lee, GM of marketing as long time marketing head Rudy Venter takes on a new role in China as VP of marketing with FAW Audi Sales Company. Venter was head of marketing at Audi Singapore for over seven years, and is a long serving member of the company previously working in Audi Malaysia and South Africa.

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Meanwhile, Lee joined the role from Uniqlo where she was marketing director. According to her LinkedIn, the role saw her collaborate with local and global stakeholders to initiate strategies that would build a solid foundation and allow for continued expansion of the brand which has a high penetration rate in Singapore.

She also led a team of 20 marketers to drive the full spectrum of marketing initiatives across 30 stores in Singapore. Before that she was with IG Singapore. Currently her role is being handled by newly appointed Uniqlo marketer Paulene Ong.

Lee is no stranger to the automobile industry. She was previously GM of MG Brand under Eurokars Group where she helped set up and lead the marketing function of the MG brand in Singapore.

She was also GM of marketing and communications under Volkswagen Group Singapore where she was responsible for marketing of both new and pre-owned passenger cars, as well as commercial vehicles for the Volkswagen and Skoda brands in Singapore. In the role she handled branding and retail marketing initiatives and was in charge of the full spectrum of marketing activities including public relations, customer relationship management, aftersales marketing, advertising and events management.

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