Ascott names new VP of strategy and regional GM for MY and PH

Ascott, the lodging business unit wholly owned by CapitaLand Investment (CLI), has appointed Sophie Mougel (pictured) as vice president, strategy and regional general manager for the Philippines and Malaysia.

This comes as part of Ascott's latest leadership appointments to support its global expansion in management and franchise contracts as well as catalysing strategic growth. The move also comes as Ascott charts a new growth trajectory towards achieving its target of more than US$368 million in fee revenue by 2028.

Within her new role, Mougel spearheads the implementation of Ascott’s global strategic plans and oversees the overall performance of properties in the Philippines and Malaysia, supporting in-country leadership teams to drive growth and operational excellence, in her dual role.

Leading the development of long-range planning projections to support the overarching global strategy, Mougel also directs alignment between operational initiatives and strategic goals, and manages the Financial Planning and Analysis function, including asset management for Southeast Asia.

With a strong background in the hospitality industry, Mougel was most recently director of operations for southeast Asia & Korea with IHG Hotels & Resorts, managing a portfolio of 27 properties across Singapore, Malaysia and the Philippines, including full-service hotels and resorts across different chain scales.

Prior to IHG, Mougel led the Asia Pacific (excluding China) team at Starwood Hotels & Resorts, where she was responsible for feasibility, strategic planning and development marketing. She was also formerly a hotel consultant at Cushman & Wakefield and HVS in Australia.

Serena Lim, chief growth officer, Ascott, said: “The appointment of these industry veterans to our business development team signals our commitment to invest in top talent to build Ascott’s growth ecosystem and establish Ascott as the operator of choice for lodging property owners around the world. With each of them focusing on a key region, Ascott is now better positioned to penetrate deeper into existing markets and make headway in new markets through targeted growth strategies.”

Wong Kar Ling, chief strategy officer, Ascott, said: “Ascott has embarked on a transformative journey to become a global leader in hospitality, and we are actively looking for new opportunities to stay ahead and elevate our position in the ever-evolving industry.”

“The appointment of new strategy and operational leads will help us to drive Ascott’s commercial performance in key markets while pursuing strategic growth initiatives such as mergers and acquisitions, transformation and partnerships. We are committed to strengthening Ascott’s competitive edge to continue delivering on exceptional stay experiences for our guests, strong value and returns for our owners, as well as attractive career opportunities for our associates.” Wong added.

MARKETING-INTERACTIVE has reached out to Ascott for more information.

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