Arta Finance picks new CMO

Digital wealth platform Arta Finance has appointed Melissa-Ann Chan as its new chief marketing officer (CMO), a position newly created within the company. Chan joined Arta Finance as a founding member more than two years ago. 

This move aligns with Arta Finance's ongoing global expansion, which has seen operational growth since its launch in the United States last year.

Chan also has over 14 years of experience at Google, where she played a crucial role in developing and scaling the Google Pay platform. She also managed the technology roadmap for Google’s retail locations across America and Europe and contributed to the launch of several programmatic advertising platforms.

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"After two years of developing the Arta platform and experiencing significant growth in client base and AUM, we are solidifying our team structure as we evolve from a start-up to a rapidly expanding wealth management platform. Mel's official appointment to the CMO role follows her effective leadership in redefining wealth management," said Caesar Sengupta, Arta Finance co-founder and CEO.

"I’m grateful for the trust and support from our executive team, board, and my colleagues at Arta in Singapore and Silicon Valley. Arta represents a transformative direction in private wealth management, merging advanced AI with private banking sophistication. Our growth reflects our success in widening access to financial opportunities, inspiring a new generation of investors," said Chan. 

In October 2024, Arta included Ralph Hamers, former CEO of UBS and ING, as an external senior advisor to facilitate international growth. The company also launched a new B2B 'wealth-as-a-service' platform, aimed at helping partner banks offer innovative wealth management solutions, with Abu Dhabi's Wio Invest as the first adopter.

Furthermore, Arta recently secured investment from EDBI, the strategic investment arm of the Singapore Economic Development Board and formed a partnership with Temasek Trust's Co-Axis initiative to fund impact projects, aiming to raise US$30 million over two years.

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